Abstract

The aim of the article. The aim of this article is to form a program of green investments in order to increase the international competitiveness of the construction sector in Ukrainian regions. The results of the analysis. The analysis made with regard to the concept of the sector competitiveness gave opportunity to determine that at present the achievement of the success in any sector is possible by means of not so much the inherited factors, as the actions of mechanisms being capable to continuously improve the efficiency of using these factors. One of these mechanisms to encourage the international competitiveness, in our opinion, can become the program of green investment to the construction sector. Thus, the element of scientific novelty of the research can be deemed the following: the universal program of green investments has been developed for the first time to increase the international competitiveness of the construction sector in Ukrainian regions. It should be noted that the program must designed for urban and rural areas separately, according to the level of calculated figures for sustainable territorial development: genuine regional savings (GRS) and the integral index of sustainable development (IISD). According to these figures there are separated the territories of relatively higher sustainability (THS) and those of relatively lower sustainability (TLS).  Exactly the green construction and involvement of green investments affect the figures of sustainability in development and vice versa. Measures of green investments were planned in such a way, that their implementation in urban and rural areas would lead to forecasted increase of those figures-elements for the genuine regional savings GRS, which positively affect their integral value. And conversely, the program planned measures that reduce the GRS figures-elements, negatively affecting the genuine regional savings as the integral figure of the sustainable development potential in the region. Let us consider the principle measures from the proposed ones in more details and in relation to relevant GRS figures. Conclusions and directions of further researches. The study identified the main and most common areas to involve green investments in order to increase the international competitiveness of the construction sector, among which there are the following ones: development of ecology-oriented and energy-efficient technologies for reconstruction of housing and utilities complex and construction of new housing, as well as new innovative and ecological building; innovations in the sphere of building materials; new construction of facilities for environmentally safe energy production, including the use of renewable energy sources and secondary raw materials as well as reduction of energy consumption during transportation; capital investments in the field of waste management with the view of their involvement into economic turnover; reconstruction of existing facilities for energy generation; development of the system for forest management investment mechanisms; creation of the specific territorial system for sustainable designing and construction of buildings and structures; «sustainable» development of the underground space; healthy master layouts of cities and «green» design technologies; implementation of systems of ecological standards for designing and construction, etc. The authors separated the main effects from «green technologies» in construction and designing. Further research is required in relation to the issue of complex quantitative assessment of the international competitiveness in the sector and forecasted volumes of green investment to it.

Keywords: construction industry, international competitiveness, green investments, green technologies, green building, economic policy of green investments, sustainability of region

JEL Classification: F29, F21, L74, O13, P45.

Cite as: Orlovs’ka, Y., Kvaktun, O., Chala V. & Vovk, M. (2017). Green investments’ programs as an element of industry’s international competitiveness (on example of construction industry). Marketing and Management of Innovations, 3, 366-377. https://doi.org/10.21272/mmi.2017.3-34

This work is licensed under a Creative Commons Attribution 4.0 International License

References

1. Andreeva, N.N. (2006). Jekologicheski orientirovannye investicii: vybor reshenij i upravlenie [Ecologically oriented investments: decision making and management]. Odessa : IPRJeJeI NAN Ukrainy [in Russian].
2. Andronova, N. (n.d.). Jekologicheskaja vygoda [Ecological benefit]. ust-razvitie.narod.ru. Retrieved from: http://www.ust-razvitie.narod.ru/Russian.htm [in Russian].
3. Anischenko, V.O. (2007). Do pytannia schodo vdoskonalennia teoretyko-metodolohichnykh zasad ekolohichnoho investuvannia [Towards theoretical and methodological aspects development concerning ecologic investments]. Aktualni problemy ekonomiky – Actual Problems of Economics, 8, 175-183 [in Ukrainian].
4. Arestov, S.V. (2010). Formirovanie i razvitie ponjatijno-kategorialnogo aparata prirodoohrannyh investicij v Ukraine [Terminological background development concerning environmentally friendly investments in Ukraine]. Naukovi pratsi: Ekonomika – Scientific workouts: Economics , issue 132 (145), 70-74 [in Russian].
5. Antoniuk, L.L. (2004). Mizhnarodna konkurentospromozhnist krain: teoriia ta mekhanizm realizatsii [International competitiveness of countries: theory and realization mechanism]. Kyiv: KNEU [in Ukrainian].
6. Blahoj, V.V. (2013). Ekolohichno spriamovane investuvannia [Ecologically oriented investment]. Visnyk NTU «KhPI». Seriia: Tekhnichnyj prohres i efektyvnist vyrobnytstva – Scientific revue of NTU “HPI”: ser. Technical progress and production effectiveness., 66 (1039), 71-75. Kharkiv: NTU «KhPI» [in Ukrainian].
7. Vinogradov, V.G., Martynov, A.S., Tishkov. A.A., & Chuveleva E.A. Obzor nacionalnyh prioritetov Rossii v sferah dejatelnosti prioritetnyh dlja GJeF i ih regionalnogo raspredelenija na osnove obektivnyh indikatorov [Overview of Russian national priorities of energy efficiency fund and their regional distribution considering objective indicators]. (n.d.). biodat.ru. Retrieved from: http://www.biodat.ru/db/mon/pri1.htm [in Russian].
8. Vyshnytska, O.I. (2009). Ekolohichni investytsii: sutnist, klasyfikatsiia, pryntsypy ta napriamy realizatsii [Ecological investments: essence, classification, principles and realization directions]. Visnyk Sumskoho derzhavnoho universytetu. Seriia Ekonomika – Scientific Revue of Sumsky National University: ser. Economics ,2, 51-58 [in Ukrainian].
9. Vlasov, M.V. (2004). Investicii v racionalnoe prirodopolzovanie (na primere razrabotki i realizacii kompleksnyh jekologicheskih programm) [Investments into rational nature use (through ecological programs development and realization)]. Extended abstract of candidate’s thesis. Ekaterinburg: UGJeU. Retrieved from http://lib.usue.ru/resource/free/avtoref/07/vlasov.pdf. [in Russian].
10. Herasymchuk, Z.V. (2000). Rehionalna polityka staloho rozvytku: metodolohiia formuvannia, mekhanizm realizatsii [Regional policy for sustainable development: formation methodology, realization mechanism]. Lutsk : Nadstyria [in Ukrainian].
11. Derhachova, V.V. (2006). Mizhnarodna konkurentospromozhnist natsional noi ekonomiky v konteksti zabezpechennia ekonomichnoho zrostannia [National economy’s international competitiveness in line with economic growth provision]. Donetsk: DonDUET [in Ukrainian].
12. Zhirov, A.I., & Dmitriev, V.V. (2008). Prikladnaja jekologija [Applied economy]. Moskow: Academia [in Russian].
13. Kaljuzhnova, N.Ja. (2003). Konkurentosposobnost regionov v uslovijah globalizacii [The competitiveness of the regions in the terms of globalization]. Moscow: Teis [in Russian ].
14. Larionova, K.E., & Makieiev A.Yu. (2009). Investytsijna efektyvnistv ekolohichnomu budivnytstvi [Investment efficiency in ecological]. masters.donntu.edu.ua. Retrieved from: http://masters.donntu.edu.ua/2009/fvti/larionova/library/article4.htm [in Ukrainian].
15. Lukianenko, D.H., & Poruchnyk, A.M. (Eds.) (2006). Upravlinnia mizhnarodnoiu konkurentospromozhnistiu v umovakh hlobalizatsii ekonomichnoho rozvytku [Managing international competitivenss in terms of economic development globalization] (Vols 1-2). Kyiv: KNEU [in Ukrainian].
16. Minregionstroj rabotaet nad vnedreniem v Ukraine proektov domov s minimalnym jenergopotrebleniem [Minestry of regional construction works on implementation of minimal energy consumption buildings]. (2010). rbc.ua. Retrieved from http://www.rbc.ua/rus/all/arc/2010/01/27 [in Russian].
17. Orlovska, Yu.V., & Kvaktun, O.O. (2011). Stratehichne upravlinnia ekolohichnymy investytsiiamy: rehionalnyj aspekt [Strategic management of ecological investments: regional aspect] Dnipropetrovsk: DVNZ «PDABA» [in Ukrainian].
18. Orlovska, Yu.V., Kvaktun, O.O., & Vovk, M.S. (2012). Ekolohichni investytsii v konkurentnij modeli rozvytku rehioniv [Ecological investments in competitive model of regional development] Saarbriukken: Lap Lambert Publishing [in Ukrainian].
19. Piddubna, L.I. (2007). Konkurentospromozhnist ekonomichnykh system: teoriia, mekhanizm rehuliuvannia ta upravlinnia [Economic systems competitiveness: theory, regulation mechanism and management]. Kharkiv: INZhEK [in Ukrainian].
20. Porter, M. (2005). Konkurentnaja strategija: metodika analiza otraslej i konkurentov [Competitive strategy : industry and competitors’ analysis]. (I. Minervin Trans.) Moscow: Alpina Biznes Buks [in Russia ].
21. Porter, M. (1993). Mezhdunarodnaja konkurencija: Konkurentnye preimushhestva stran [International competition: competitive advantages of countries]. (I.V.Kvasjuka Trans). Moscow: Mezhdunarodnye otnoshenija [in Russian].
22. Publikacii po ustojchivomu razvitiju zhurnala «Polis» (2003). [Sustainable development publications in ‘Polis’ Journal]. politsludics.ru. Retrieved from: http://politsludics.ru/fulltext/2003/2/15.htm [in Russian].
23. Tarabunshhikov, Ju.A. Stroitelnye koncepcii zdanij XXI veka v oblasti teplosnabzhenija i klimatizacii [Building concepts of XXI century in sphere of heating and climatization]. (n.d.). abok.ru. Retrieved from: http:// www.abok.ru/forspec/frtecles.php
24. Tetior, A.N. (2008). Arhitekturno-stroitelnaja jekologija [Architectural and building ecology]. Moskow: Akademija [in Russian].
25. Hazin, V.V., Livshic, A.K., & Gorovaja A.I. (2008). Koncepcija jekologoustojchivogo proizvodstva i potreblenija na Ukraine i v Krymu [Ecologically sustainable production in Ukraine and Crimea]. Retrieved from http://www.nbuv.gov.ua/portal/natural/uztnu/law /2008_2/028.pdf [in Russian].
26. Shnypko, O.S. (2009). Konkurentospromozhnist Ukrainy v umovakh hlobalizatsii [Ukraine’s competitiveness in terms of globalization]. Kyiv: Instytut ekonomiky ta prohnozuvannia ta prohnozuv [in Ukrainian].
27. BREEAM (BRE Environmental Assessment Method). (n.d.). bre.co.uk. Retrieved from: http://www.bre.co.uk/page.isp?id=1578.
28. Dunning, J.H., & Narula, R. (2004). Multinationals and Industrial Competitiveness: A New Agenda. London: Edward Elgar Publishing Ltd.
29. Hamel, G., & Prahalad, C.K. (1994). Competing for the future. Boston, MA.: Harvard Business School Press.
30. Novacem is a World Economic Forum Technology Pioneer. (n.d.). novacem.com. Retrieved from http://novacem.com/.
31. ТЕР. (1992). The Technology / Economy Programme. Technology and Economy. The Key Relationships. Paris: OECD.
32. U.S. Green Building Counsil (LEED). (n.d.). usgbs.org. Retrieved from: http://www.usgbs.org/News/PressReleaseDetails.aspx?ID=289.