Abstract

The aim of this paper – based on marketing research to determine the status and most essential problems that hamper the transfer of innovation in the field of protection and rational use of soil in agricultural production. The results of the analysis. According to the survey, 68% of surveyed enterprises engaged in crop innovation, 20% do not exercise, and 12% of respondents are undecided on the issue, which may indicate a lack of understanding of the essence of the innovation. The main reasons for refusal of innovative activity is the lack of financial resources – 40% of main agronomists and experts believe in this fact, a fifth of respondents does not see the need in implementing innovation, which is the result of manifestation of sociocultural psychological type. The same number of respondents does not conduct innovation due to low staff qualifications and significant risks associated with the implementation of innovative projects. One of the main obstacles to the development of innovative enterprises in crop is harmonization of their interaction with the scientific area as a major source of innovation (28% of farms do not cooperate with research institutions), of which the vast majority (71.4%) do not cooperate due to the lack of such requirements. Among those companies that collaborate with research institutions, priority areas of cooperation are: purchasing new, more productive varieties of plants (88.9%); acquisition of new agricultural machinery use (55.6%); new acquisition of chemicals (38.9%); improvement of fertilization (33.3%); analysis of soil agrochemical survey (27.8%); business plans, process maps, cost estimates and other documentation (27.8%); development and crop rotation study (22.2%). Based on the results of the survey we may indicate a lack of scale transfer of innovation in the protection and rational use of soil in agricultural production, due to both objective and subjective factors. The need for periodic inspections of such importance predetermined enhance innovation in agricultural production, which requires appropriate management decisions to develop innovative policies based on factual information about the characteristics of innovation and its inhibition causes. Obviously, such investigations must periodically carry out by State Statistics Service of Ukraine in scales of entire country. For this it would be worth to carry out state statistical observation of innovative activity of agricultural enterprises by methodology similar to that which currently service uses during research of innovative activity of industrial enterprises. Conclusions and directions of further researches. The study determined the status and most essential issues that hamper the transfer of innovation in the protection and rational use of soil in agricultural production. One of the strategic areas of research in the field of protection and rational use of the soil should be nano- and nanobiotechnology reproduction of soil fertility and increase their productivity, corresponding technological structure VI (2010-2050). Working in this direction, you can create breakthrough innovation, the use of which can provide innovative and proactive qualitatively new model of agricultural production. The obtained results develop scientific basis of transfer of agricultural innovations in the part of identification of problems and supplement by institutional factors that prevent implementation of soil protection innovations. Further research should aim at justification of institutional basis of activating transfer of agricultural innovations.

Keywords: marketing of innovations, transfer of innovations, innovative activity, soil protection, soil fertility, land use, agricultural enterprises

JEL Classification: M31, O32, Q13, Q15.

Cite as: Kucher, A., & Kucher, L. (2017). State and problems of transfer of innovations in land use of agricultural enterprises. Marketing and Management of Innovations, 3, 43-52. https://doi.org/10.21272/mmi.2017.3-04

This work is licensed under a Creative Commons Attribution 4.0 International License

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