Abstract

This paper investigates how to model causes and measure the consequences of cultural tourism by evaluating the economic and cultural impacts caused by cultural tourist attractions. The paper introduces a novel approach both to building the comprehensive literature review and constructing the methodology and the toolbox for investigating the economic and cultural impacts of tourism marketing. The results and findings of this paper might be useful for stakeholders, policy-makers and tourism professionals both in public and private spheres. Moreover, the paper sheds some light on the role of innovations in enhancing the economic and cultural impact of tourism in tourism marketing. These findings might be of some interest both for tourism marketing professionals and marketologists pursuing new strategies for increasing the impact of tourism marketing in old and new destinations.

Keywords: tourism marketing, cultural tourism, innovations, cultural heritage, tourism economics

JEL Classification: L83, M31, O30.

Cite as: Wang, J. (2017). Economic and cultural impact of tourism marketing. Marketing and Management of Innovations, 3, 53-59. https://doi.org/10.21272/mmi.2017.3-05

This work is licensed under a Creative Commons Attribution 4.0 International License

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