Abstract

In the article by the usage of multivariate analysis was developed the model of assessment of management effectiveness of innovation and investment activity of agricultural enterprises based on determining maximum values of both innovation and investment and economic effects. According to the suggested procedure for selection of strategic alternatives of innovation and investment development of enterprises, project packages of effective management of innovation and investment activity of agricultural enterprises were developed for each cluster.

Keywords: typology of enterprises, agricultural enterprises, efficiency of innovation and investment, cluster analysis, evaluation of effectiveness, methodological approach, innovation and investment activities management

JEL Classification: B49, C13, C19, M29, Q10.

Cite as: Zaburanna L. & Lutska, T. (2017). Assessment of management effectiveness of innovation and investment activity of enterprises. Marketing and Management of Innovations, 4, 162-175. https://doi.org/10.21272/mmi.2017.4-14

This work is licensed under a Creative Commons Attribution 4.0 International License

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