Abstract

The banking system of any country plays an extremely important role in the functioning and development of the national economy, since it provides all sectors and industries with financial resources, organizes settlements between different entities and turns cash and savings into capital. The stable activity of the banking sector is the key to the structural adjustment of the economy and its integration into the world economic space. Considering such a close connection of the banking system with other sectors of the economy, its activities are objects of the influence of numerous external factors and circumstances. The main system-forming element of the banking sector is an ordinary commercial bank, which management is the subject of numerous studies and scientific discussions. Recently, international banking practice has witnessed a transformation of approaches to banking management towards strategic management, which involves the process of long-term management of the bank with the formation of a general development strategy and objectives and goals of its achievement, and also considers the influence of factors of the external and internal environment. The correct approach to building a system of strategic management in a bank will not only improve the competitive position in the market and performance results but is a guarantee of banking stability in general. This article is devoted to one of the initial stages of strategic management – a strategic analysis of the external environment of a commercial bank, aimed at allocating quantitative factors of direct influence. It should be noted that external factors of direct influence are primarily concerned with entities that are directly related to banking institutions and which can be partially controlled. These included government agencies (controlling or having an impact on the banking sector), suppliers (which ensure the receipt of relevant financial, labor, material, information resources, etc.), consumers (clients of banking institutions), competitors (that is, other banking or credit institutions that provide similar services) and other counterparties. In each block, the main quantitative indicators were highlighted and a thorough analysis of their dynamics in recent years has been provided. The formed base is the basis for further research in this field.

Keywords: banking activities, strategic management of the bank, strategic analysis, external environment, factors of the direct influence

JEL Classification: G21, M10, O32.

Cite as: Goncharenko, T. P. (2018). Current transformations of banking management: strategic analysis of external factors of direct influence activities. Marketing and Management of Innovations, 2, 365-377. https://doi.org/10.21272/mmi.2018.2-28

This work is licensed under a Creative Commons Attribution 4.0 International License

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