Volume 6 Issue 4 – "Marketing and Management of Innovations" is an international multidisciplinary journal dedicated to exploring significant issues in innovation management and innovation in marketing. The journal is recommended for researchers, businessmen, enterprisers, librarians and members of academic communities.

Volume 6 Issue 4, 2015

published on December 30, 2015

P.G. Pererva, M.Y. Gliznutsa

Benchmarking as a method of assessment of region’s intellectual potential

Pages: 11-19

N.V. Kotenko, S.G. Serdiuk, A.V. Saltykova

Marketing management tools of funding and promotion services of non-governmental organizations

Pages: 20-33

V.V. Bozhkova, A.S. Chykalova

Stickers as effective means of advertising

Pages: 34-40

V.V. Ivanova

The methodology of pricing management at tourism enterprises

Pages: 41-48

А.S. Тelеtov, S.G. Теlеtоvа

The peculiarity of speech influense of the advertising texts

Pages: 49-58

T.M. Borysova

Vectors of marketing implementation into domestic practice of non-profit entities

Pages: 59-67

E.N. Ivanova

Complex approach to the organization of external information flows of tourism enterprises

Pages: 68-75

Yu.M. Melnyk, D.V. Korinсhenko

Analysis of practical use of modern internet technology as a mean of marketing communications in the field of B2B and B2C

Pages: 76-86

O.V. Gerasimenko

The marketing concept of customer value of hospitality service

Pages: 87-94

A.M. Savchuk

Sources of information for dataware of strategic marketing

Pages: 95-104

Eu.V. Mishenin, I.I. Koblianska

Organizational and economic bases of logistic approach usage in the management of national education system

Pages: 105-116

O.Yu. Popova, S.V. Коvеrhа, O.E. Borisenko, V.Yu. Kuznetsov

Problems and prospects of management for effective ensuring the water resources in the economic activities of industrial enterprises

Pages: 117-126

A. Najafi, N. Alavi, M. Shami

Customer’s expectations in Iranian exclusive industry

Pages: 127-153

K.O. Sichkarenko

Development of new substances and materials in the world and in Ukraine

Pages: 154-162

Ya.І. Kologryvov

Innovative development of power engineering enterprises based on cyclically oriented foresight and SWOT-analysis

Pages: 163-174

A. Brzozowska, D. Bubel, A. Kalinichenko

Communication management in the aspect of the food industry

Pages: 175-186

G.T. Piatnytska

Classification of clusters in the system of information support of the clustering strategy

Pages: 187-208

Ie.O. Golysheva, O.F. Gryshсhenko

Organizational-economic mechanism of enterprise’s customer capital management

Pages: 209-223

V. Machnáček, W. Strielkowski, A. Shishkin, Yu. Bilan

Determinants of innovations and competitiveness in the European Union

Pages: 224-232

L.G. Melnyk

Ecological and economic features of «spaceship Earth», or Horizons of the third Industrial Revolution and «Green» Economy

Pages: 233-244

O.V. Prokopenko, V.Yu. Shkola, M.D. Domashenko, M.O. Prokopenko

Conceptual grounds to form motivational constituent of the international ecological policy

Pages: 245-259

O.O. Dyma

Role of the intermediary in implementation of the principles of sustainable development

Pages: 260-275

Marketing and Management of Innovations

Publisher & Founder:

Oleksii Lyulyov

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