Abstract

The aim of the article. The article presents theoretical aspects of the concept and content of economic competitiveness for its competitive positions. Authors found positive trends, essential trends of increasing the competitiveness of the food industry as a complex system. The article shows theoretical basis for the competitiveness of the industry of mineral water, clarifies the concepts of competitiveness. Authors suggest development of the main directions of improving the competitiveness of the food complex sector. The results of the analysis. Authors generalized theoretical experience of the concept and scope of the use of the methodology of competitiveness; analysis of the competitiveness of the industry of mineral water, revealed positive trends; developed the main directions of improving the competitiveness of the sector in food complex. Analysis of the mineral waters of Ukraine reveals the following competitive advantages: the ability to produce high quality products with an unique competitive advantage. Creating favorable conditions relevant resources and innovation of enterprises in order to increase their profitability, improve the culture of consumption of mineral water Ukrainian production, the elimination of the innovative and trend- to-market at the optimum time dictated by the marketing activity and consumer demand. Interaction with competitive firms, leaders of the study and implementation of international experience in the production and marketing strategy and sales, cooperation within the industry and with other industries in the country and with similar industries abroad, presence of unique recipes, advanced manufacturing, processing its own base; infrastructure. Conclusions and directions of further researchers. There is an intensive foreign investment in the development of the industry of mineral water. Formation of the state of quality and safety, monitoring compliance with in terms of quality and security of mineral waters, creating with natural mineral water; tough fight falsification of mineral waters of Ukraine. Prospects for further study is more detailed analysis of mineral water market, assessing its competitive position, introduction of new analytical tools for assessing competitiveness, formation of marketing brand positioning systems.

Keywords: competitiveness, industry of mineral water, theoretical aspects of competitiveness, food industry

JEL Classification: L53, L66, M21.

Cite as: Azarian E. & Faivishenko, D. (2014). Theoretical aspects of competitiveness of the industry of mineral water. Marketing and Management of Innovations, 1, 72-80. https://doi.org/10.21272/mmi.2014.1-06

This work is licensed under a Creative Commons Attribution 4.0 International License

References

1. Azarian, О.М., & Sobolev, V.O. (2008). Shliahy pidvyshchennia rozvytku pidpryiemstv u rozdribnii torhivli [Ways to improve the performance of enterprises in retail]. Visnyk DonNUET – Bulletin of the DonNUET. Seriia «Ekonomichni nauky» Series: «Economics», 3(39), 175-180 [in Ukrainian]. 
2. Doyle, P. (2002). Shliakhy pidvyshchennia efektyvnosti rozvytku pidpryiemstv u rozdribnii torhivli [Marketing Management and Strategy] (S. Zhiltsova, Trans.). St. Petersburg: Piter [in Russian].
3. Konkurenosposobnost otrasli: konkurentnyie preimushchestva, faktory, krinerii i pokazateli otsenki [Competitiveness of the industry: competitive advantage, factors, criteria and indicators for assessing]. (n.d.). dengifinance.ru/part-xi/konkurentosposobnost-otrasli-konkurentnye-preimuschestva. Retrieved from http://dengifinance.ru/part-xi/konkurentosposobnost-otre-preim.html [in Russian].
4. Vlasenko, A.A. (2009). Metodolohiia otsenki konkurenosposobnosti otrasli [Methodology to assess the competitiveness of the industry]. (n.d.). rusnauka. com. Retrieved from http://www. rusnauka. com/29 _DWS _2009 /Economics /53408. doc.htm [in Russian].
5. Punhin, I.V., & Punhina, V.S. (n.d.). Innovattsionnyi podkhod k izucheniiu konkurenosposobnosti produktsii otrasli, rehiona [An innovative approach to the study of the competitiveness of the industry products in the region]. koet.syktsu.ru. Retrieved from  http://koet.syktsu.ru/vestnik/2009/2009-2/8/8.htm [in Russian].
6. Anisimov, A.S. (2000). Sushchnost i tipolohiia stratehii [The nature and typology of strategies]. Konsultant Direktora – Сonsultant Director, 1, 5-11 [in Russian].
7. Cherneha, O.B. (1999). Strukturnaia konkurenosposobnost: nekotoryie aktualnyie voprosy [Structural competitiveness: some topical questions]. Ekonomicheskie problemy i herspektivy stabilizatsii ekonomiki Rossii [Economic problems and prospects of stabilizing the Russian economy], 1, 78-87 [in Ukrainian].
8. Musaiev, T.Z. (2011). Structurnaia perestroika i eie vliianie na konkurentosposobnost promyshlenosti [Restructuring and its impact on competitiveness of industry in Azerbaijan]. Extended abstract of Doctors thesis. Baku: NANA IE [in Azerbaijan].
9. Voronov, A.A. (2006). Modelirovaniie konkurenosposobnosti produktsii predpriiatiia [Modeling product competitiveness of enterprises]. Marketing v Rossii i za Rubegom – Marketing in Russia and Abroad, 4, 44-52 [in Russian].
10. Issledovaniia rinka. Ahentstvo promyshlennykh novostei [Market research. Agency of Industrial News]. (n.d.). apn-ua.com. Retrieved from http://www.apn-ua.com/ [in Russian].
11. Spiridonov, I.A. (1997). Mezhdunarodnaia konkurentsiia i puti povysheniia konkurenosposobnosti [International competition and ways of competitiveness increasing]. Moscow: INFRA [in Russian].
12. Belousov, D.V. (2006). Upravleniie konkurenosposobnostiu promyshlennoho predpriiatiia [Management of industrial enterprise competitiveness]. Candidate’s thesis. Moscow: RAN IE [in Russian].
13. Vodnyi fond Ukrainy: investitsii v zhazhdu [Water Fund of Ukraine: investing in thirst]. (n.d.). ugmk.info. Retrieved from http://www.ugmk.info/art/1348063234/3.html [in Russian].