Abstract

The aim of the article. The aim of the article is definition and scientifically justification values of the relationship between supply companies and their clients on the way of transition to a market model of bilateral agreements with the balancing market. The results of the analysis. Relations between power supply enterprises and consumers of electricity are considered as unique resources of the company, which, combined with capacity building is a source of potential advantages that allow electricity providers to provide better results. There are formed and justified monetary and nonmonetary indicators of value relationship for energy supply companies and their customers. Based on the analysis of the features of electricity consumption in the retail market of industrial and non-industrial sources consumers it was established sources of values for the relationship of the parties interact. Conclusions and directions of further researches. Developing ideas of predecessors, it was refined, systematized and adapted to the specifics of the national electricity market indicators of monetary and non-monetary create value relationship that allows self-assessment by power supply portfolio of relationships. The monetary aspect of relationship reflects the ability of capital to bring benefit to supply companies in the form of cost savings that occur as a result of timely and full repayment of the consumed energy and increased revenues as a result of customization market offer additional services to customers, increase consistency and coordination mode electricity consumption activities to reduce network losses and cost savings for electricity consumers by offering a package of services for power saving modes and increase energy efficiency. We have identified the main expectations of consumers, such as the required level of availability of supply, an acceptable level of reliability and quality of services available in standard electricity prices, a high level of security of electricity consumption. Prospects for further research should be defined aspects of managing supply companies value the relationship with customers in the retail electricity market.

Keywords: relationship value, retail market, energy supplying company, customer, electricity

JEL Classification: D46, L14, Q49.

Cite as: Pererva P. & Omelianenko, T. (2014). The formation of energy supplying companies’ electricity customers’ relationship value. Marketing and Management of Innovations, 1, 152-160. https://doi.org/10.21272/mmi.2014.1-15

This work is licensed under a Creative Commons Attribution 4.0 International License

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