Volume 4 Issue 3 – "Marketing and Management of Innovations" is an international multidisciplinary journal dedicated to exploring significant issues in innovation management and innovation in marketing. The journal is recommended for researchers, businessmen, enterprisers, librarians and members of academic communities.

Volume 4 Issue 3, 2013

published on September 30, 2013

E.A. Belovodskaya, D.A. Latunova

Assessment of logistic outsourcing of the innovatively-active enterprise

Pages: 13-23

N.I. Chukhray, I.B. Mlynko

Effectiveness and efficiency assessment of industrial enterprises` marketing in the supply chain

Pages: 24-34

T.O. Zagornaya

Vector interaction model of factors of retailers` competitiveness

Pages: 35-44

O.V. Sviridova

Management principles of the interaction between market attractiveness producer and its recipients

Pages: 45-52

I.P. Chajka

Holistic marketing and its importance in the functioning of universities

Pages: 53-60

G. Sebastian Atanasoaie

Communication policies on organic products market

Pages: 61-68

M. Dehghani, H. Choubtarash Abarde, S. Nourani

The impact of information cascade on consumer’s decision making in the frame of brand image within social media

Pages: 69-75

G.T. Piatnytska

Innovative development of organizations: integral parts and influencing factors

Pages: 76-91

R.V. Lavrov

The development strategy of financial and innovative technologies

Pages: 92-99

Yu.S. Shypulina

Organizational and economic backgrounds for the formation of innovation-enabling environment at the enterprise

Pages: 100-113

T.V. Shcholokova

The innovative approaches to the investigation of preconditions for creation management methodology of an enterprise`s logistics expenses

Pages: 114-128

M.I. Ovcharenko

Methodological approach to the optimization of management system selection in the sphere of industrial enterprises` corporate culture from position of its effectiveness

Pages: 129-136

E.Yu. Tsapuk

The system of criteria and indicators for evaluating effectiveness of innovative developments implementation

Pages: 137-145

K.Yu. Yavorska

The balanced business portfolio evaluation procedure at industrial enterprises

Pages: 146-153

E.V. Martyakova, S.N. Snegovaya, O.V. Mudraya

The regulation of educational services market and labor market interaction based on the mechanism of quality control

Pages: 154-168

T.M. Melnyk, O.S. Golovachova

Evaluation of agricultural state support of Ukraine

Pages: 169-184

O.V. Prokopenko, V.Yu. Shkola, V.A. Omelyanenko

Analysis of the use of international leasing in terms of improving the effectiveness of technology transfer by the example of agroindustrial complex

Pages: 185-199

A.S. Teletov, M.A. Khiznyak

Marketing approaches to tourist services in Ukraine

Pages: 200-212

S.М. Frolov, S.М. Мakhnusha, V.М. Оliynyk

Analysis of Ukraine border-region economic collaboration effectiveness on the example of Sumy region and place of marketing of innovations in it

Pages: 213-227

O.S. Krivoruchko

Marketing diagnostics in consumer cooperatives trade enterprises

Pages: 228-235

O.V. Melnyk

Formation of intangible assets and their impact on the market value of industrial enterprises

Pages: 236-250

V.S. Naidiuk

The nature and preconditions of enterprises’ innovative development

Pages: 251-263

I.O. Ryzhyk

The prospects of marketing dairy cooperatives development in Ukraine

Pages: 264-271

S.K. Harichkov, T.V. Averihina

Current methodological approaches to determining the environmental competitiveness of products and manufacturers

Pages: 272-279

H.V. Pashentseva

The impact of recreation marketing on the ecological safety of recreational areas of Crimea

Pages: 280-288

Marketing and Management of Innovations

Publisher & Founder:

Oleksii Lyulyov

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