Volume 4 Issue 2 – "Marketing and Management of Innovations" is an international multidisciplinary journal dedicated to exploring significant issues in innovation management and innovation in marketing. The journal is recommended for researchers, businessmen, enterprisers, librarians and members of academic communities.

Volume 4 Issue 2, 2013

published on June 30, 2013

S.M. Illiashenko

Application of marketing methods and instruments in knowledge management

Pages: 13-23

N.S. Illiashenko, Ya.A. Ron

Theoretical and methodological basis for creation of simplifying innovation (on the example of campgrounds of MISRC «Sumy Regional Centre of Recreation, Recovery, Tourism and Military-Patriotic Education»)

Pages: 24-39

V.V. Bozhkova, I.M. Ryabchenko

Research of factors of marketing pricing at domestic industrial enterprises

Pages: 40-48

O.S. Teletov, Yu.V. Tytarenko, O.Yu. Shevchenko

General concepts and tools of political marketing

Pages: 49-63

A.V. Dubodelova, O.V. Yurynets

Features and technology of enterprise internal benchmarking

Pages: 64-73

I.V. Lylyk

Identification of social and management priorities by changing the position of marketing specialist in organizational systems of business

Pages: 74-84

L.V. Borzakovska

The concept of holistic marketing: the essence and the theoretical basis

Pages: 85-94

O.V. Kudyrko

Management of marketing activities of research companies on the basis of rating evaluation of intangible assets

Pages: 95-105

A.M. Karminskiy, O.R. Zhdanova

Current trends of banking innovations

Pages: 106-118

A.A. Polozov, S.A. Skorykh

Individual balanced scorecard based on innovative models of personality structure

Pages: 119-129

M.I. Ovcharenko, S.V. Chervyakova

Methodical support of assessment of enterprise corporate culture

Pages: 130-141

А.V. Reznichenko

Forming of technological modernization strategy for regional industrial complexes of Ukraine

Pages: 142-149

O.V. Prokopenko, V.A. Omelyanenko

Leasing as an instrument for innovative development of agricultural enterprises

Pages: 150-158

M.D. Domashenko

The organizational and economic mechanism of economic safety management for international economic activity of machine-building enterprise

Pages: 159-167

A.O. Kolomytseva, L.A. Golovan

Rating competitive dynamics under the influence of innovation

Pages: 168-174

S.B. Semenjuk

Innovative preconditions of education system formation in economy of knowledge

Pages: 175-182

М. Chisarik

Border free economic zones and the latest stage of their development

Pages: 183-197

M. Somosi Veres

From one to two – a possible model of organizational development and development of organizational capabilities

Pages: 198-208

Ye.V. Mishenin, N.V. Mishenina, I.Ye. Yarova

Development of marketing of ecosystem goods and services in the forestry

Pages: 209-219

S.M. Frolov, O.O. Bilopilska

Assessment profile of waste management system in Ukraine based on the stage model of development

Pages: 220-229

O.A. Bilovodska, M.Yu. Karpishchenko

Scientific and methodical approach to the choice of environmental innovations’ promotion strategy to market

Pages: 230-241

V.H. Potapenko, I.V. Shevchuk

Optimization of environmental monitoring as a strategic component of economic security of Ukraine

Pages: 242-250

A.V. Kuchmiyov

Mechanism of ecological security management of economic systems on marketing principles

Pages: 251-259

Marketing and Management of Innovations

Publisher & Founder:

Oleksii Lyulyov

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