Volume 3 Issue 4 – "Marketing and Management of Innovations" is an international multidisciplinary journal dedicated to exploring significant issues in innovation management and innovation in marketing. The journal is recommended for researchers, businessmen, enterprisers, librarians and members of academic communities.

Volume 3 Issue 4, 2012

published on December 30, 2012

O.I. Laburtseva

Management of innovations marketing risks

Pages: 15-22

N.I. Chukhray, Kh.M. Bespalyuk

Optimum price determination for a new product

Pages: 23-33

E.A. Belovodskaya, D.A. Mikhaylenko

The marketing researching to impact of innovations in packaging on the minds of consumers

Pages: 34-42

M.P. Kalynychenko

The marketing of innovation activity results commercialization in industry

Pages: 43-50

L.V. Potrashkova

Demand model for production of an enterprise taking into account factor of consumer expectations

Pages: 51-57

I.V. Taranenko

Mаrketing innovations: theoretical and methodical foundations and experience of implementation at EU countries

Pages: 58-65

L.Yu. Sager

Scientific-methodological aspects of communication management on industrial enterprises

Pages: 66-73

V.V. Bozhkova, I.M. Ryabchenko

Systematization of marketing pricing methods

Pages: 74-80

V.I. Dubnitsky, N.V. Danilina, V.Yu. Lunina

Development of territorial marketing complex for industrial cities of old industrial regions social and economic potential increase

Pages: 81-90

I.L. Reshetnikova

Ethical marketing as a marketing concept

Pages: 91-96

T.V. Shtal, O.O. Tyshchenko

Social marketing and social responsibility of the business: intercoupling and results

Pages: 97-104

A.A. Shubin, A.A. Kryvonis

Features of formation and advancement of children’s brand

Pages: 105-111

E.M. Loktev, D.V. Garkusha

Rationalization of retail structure of build materials’ point-of-sale network in cities

Pages: 112-120

O.O. Mitsura, M.O. Khizhnyak

On-line reputation management: theoretical bases and methodological approaches

Pages: 121-129

Е.A. Smirnova

Planning of marketing activity in an insurance company

Pages: 130-135

D.S. Fayvishenko

Assessment of branding effectiveness: functional approach

Pages: 136-142

Yu.A. Daynovskyy

Specificity of economical efficiency estimation of the management and marketing tricks

Pages: 143-153

N.V. Karpenko

Methodological foundations of target market enterprise orientation

Pages: 154-160

L.K. Glinenko

Methodological approach to evaluation of evolutional risk in innovative projects

Pages: 161-168

O.O. Hlushchenko, R.M. Voronina

Innovation approach to the identification of high-risk bank customers (PEPs by example)

Pages: 169-178

S.A. Mehovich, A.S. Zaharchenkov

Conceptual basis of carrying out of technological reengineering on industrial enterprises

Pages: 179-185

О.О. Khandiy

Anti-crisis instruments of enterprise management: practical aspects of realization

Pages: 186-192

Ya.S. Bogiv, N.Yu. Miroschenko, O.Ye. Pauk

Information support of enterprises’ innovative projects business planning: composite elements and features of their interaction

Pages: 193-202

T.A. Dyachenko

Theoretical-methodical bases of the competitive environment and competitive position of the enterprise in the market estimation

Pages: 203-208

D.A. Krikunenko

Management of personnel creativity formation as factor of innovative enterprise development

Pages: 209-216

O.L. Tolmachev

Harmonisation of small business management: customer-centric approach

Pages: 217-229

P.G. Pererva, T.V. Romanchik

Management mechanism of product company competitiveness estimation

Pages: 230-235

A.A. Polozov

Innovative improvement rating calculation in education: from the university to the students

Pages: 236-246

A.S. Teletov, N.V. Provozin

Opportunities for the development of strategic industry partnerships

Pages: 247-254

S.M. Frolov, S.M. Makhnusha, V.M. Oliynyk

Management of the border region innovative development on the base of its budgetary potential assessment

Pages: 255-269

А.R. Dunska

Application of the cyclic theory and the theory of competitive advantages to the forecasting the directions of innovation development of the pulp and paper industry

Pages: 270-279

N.V. Ivashova

Formation of brand-centric industrial enterprise management

Pages: 280-288

N.G . Kalyuzhna

Management staff differentiation matrix as a reference point for the determination of strategic workers in the enterprise control

Pages: 289-298

S.V. Kniaz, N.G. Heorhiadi, O.L. Kolomietc

Рrocess-balance method for development of heuristic functions of enterprise

Pages: 299-307

T.N. Kutsenko

The theoretical bases of innovation development strategy in the movement of innovative processes intensification

Pages: 308-317

I.A. Franiv

The role of innovation in the placement of country productive forces

Pages: 318-323

Yu.L. Shatava, M.Yu. Karpishchenko

The mechanism of territorial branding development

Pages: 324-329

M.M. Markhaichuk

The analysis of investment attractiveness estimation methods in the context of enterprise innovative development

Pages: 330-336

O.V. Prokopenko, V.Yu. Shkola

Controlling of the ecological and economic enterprise security on the bases of ecomarketing

Pages: 337-346

I.M. Shkola, O.V. Babinska

Carbon market as the instrument of realization of the sustainable low-carbonic development strategy

Pages: 347-353

A. Iwacewicz-Orlowska

Sustainable development as the base of regional developmental of the nature valuable areas

Pages: 354-359

O.A. Ovechkina, O.V. Maslosh

Practical aspects of ecological competitiveness component of domestic hardboards enterprises-producers formation

Pages: 360-366

Ju.S. Miliutuna

Methodical basis of innovative tourism products markets options determination

Pages: 367-374

V.T. Polovska

Developing environmental marketing strategies in the framework of forest sector enterprises social responsibility

Pages: 375-383

Marketing and Management of Innovations

Publisher & Founder:

Oleksii Lyulyov

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