Volume 3 Issue 2 – "Marketing and Management of Innovations" is an international multidisciplinary journal dedicated to exploring significant issues in innovation management and innovation in marketing. The journal is recommended for researchers, businessmen, enterprisers, librarians and members of academic communities.

Volume 3 Issue 2, 2012

published on June 30, 2012

A.S. Teletov, O.A.Vasylieva

Marketing research in systems of urban transport services

Pages: 13-21

O.A. Bilovodska, N.V. Gaidabrus

Strategic approach of brand creation (as an example Sumy)

Pages: 22-31

Т.О. Zagorna, O.M. Stasiuk

The holistic marketing concept

Pages: 32-38

S.B. Semenjuk

Marketing of innovations at the market of educational services

Pages: 39-44

I.Yu. Privarnikova, M.K. Kostiuchenko

The development of high-tech sector of economics in Ukraine

Pages: 45-52

V.V. Bozhkova, Ya.O. Tymokhina

Development of measures for position improvement of the specialty “Management of Innovative Activity” SSU on the market of educational services in Ukraine

Pages: 53-63

I.A. Hardabkhadze

Features of marketing communications of fashion industry in the field of fashion design

Pages: 64-77

O.M. Derykolenko

Features of choice of innovative strategies by industrial enterprises

Pages: 78-83

S. Kowalski

The communications model of using social network by sports clubs

Pages: 84-92

I.F. Lorvi

Formation of strategy manager innovative products

Pages: 93-98

A.S. Rosohata

Theoretical bases analysis of scientific prediction on marketing principles

Pages: 99-111

S.A. Faizova

Motivational constituent of balanced system of indexes of industrial enterprise

Pages: 112-119

S.M. Frolov, S.M. Makhnusha, V.M. Oliynyk

Estimation of budgetary management quality in the context of state innovative development problems

Pages: 120-130

O.M. Iastremska, V.O. Pismak

Feature of decision-making on purchases and choice of supplier during innovative activity

Pages: 131-138

L.L. Kalinichenko

The approach to the adaptation of collective enterprises in the sector reform

Pages: 139-145

O.O. Karpishchenko, M.Yu. Karpishchenko

Practical aspects of the methodological apparatus of the innovation process’ rational organization as an example of machine-building enterprise

Pages: 146-156

N.А. Seleznova

Use of the logistics concept in management of material flows movement in the enterprise

Pages: 157-165

A.О. Poznanska

Innovative approach to analizy the manager’s motivation structure in the machine-building enterprises

Pages: 166-171

V.G. Alkema

Genesis of the structure of Ukrainian transport potential in terms of sustainable development

Pages: 172-180

T.M. Melnyk, O.V. Zubko

Foreign trade with high-tech commodities: institutional dimension

Pages: 181-190

P.G. Pererva, N.M. Poberezhna

Definition of efficiency of use of industrial potential of the machine-building enterprise

Pages: 191-198

S.V. Knyaz, N.G. Georgiadi, Y.S. Bogiv

Business planning innovative projects: the essence of technology, advantages and disadvantages

Pages: 199-207

S.A. Mehovich, A.S. Kolesnichenko

The influence of modern trends in the electricity market reforming in Ukraine

Pages: 208-213

P.A. Fisunenko, G.V. Douginets

Problems and prospects of post-crisis development of entrepreneurship: a regional aspect

Pages: 214-219

E.N. Chupir

The choice of strategic alternatives to building the capacity of rail

Pages: 220-226

V.G. Gerasimchuk

Education, determination of leader as a success factor of sustainable development

Pages: 227-239

S.M. Illiashenko, N.M. Haityna, T.V. Kyrychenko, M.V. Rybalka

Research of Sumy population relation to present ecological problems

Pages: 240-246

O.V. Vashchuk, M.N. Tretiak

Features formation of national fuels market biology

Pages: 247-253

N. Denona Bogović, L. Cerović, D. Maradin

The security of electricity supply as the determinant of sustainable development

Pages: 254-265

Marketing and Management of Innovations

Publisher & Founder:

Oleksii Lyulyov

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