Innovate and development of mankind: the history and modernity

Pages: 13-24

Analysis of industrial design role in marketing of innovations and perfection of approaches to its monetary estimation

Pages: 25-32

Genesis of marketing

Pages: 33-37

Research of the technological innovation impact in the technology market and enterprise development

Pages: 38-44

The problems of innovation in enterprises

Pages: 45-49

Mobile marketing and the usage of a smartphone

Pages: 50-59

Synergetic effect of benchmarking competitive advantages

Pages: 55-66

Analysis and estimation of the personal branding in the conditions of personality’s increase of professional success

Pages: 67-74

Development of complex sales promotion of educational services in the specialty «Management of innovation activities»

Pages: 75-79

Problem-solving questions of the provision marketing and innovation activity on the enterprise

Pages: 80-84

Holistic marketing in the business interaction between enterprises

Pages: 85-89

Method of product portfolio analysis based on optimization models

Pages: 90-95

Innovative going near determination of stability of enterprise as a logistic system

Pages: 96-102

The development of theoretical and methodological foundations of enterprises’ transition to innovative development

Pages: 103-112

Determination of appropriate brand strategy under its price category

Pages: 113-119

The system of cost management in the process of association of industrial enterprises as they seek opportunities for innovation development

Pages: 120-125

Assessment of the economic consequences of investment decisions companies

Pages: 126-131

Opportunities of bank anti-crisis communications in the sphere of interactions with external parties

Pages: 132-137

Marketing strategy of competitiveness management building enterprise

Pages: 138-147

Formation of the motivational mechanism activization of innovative activity of the personnel

Pages: 148-153

Management distributive stream processes on the basis of innovative measures

Pages: 154-159

Conceptual bases of formation of the system of management of innovation development potential of an enterprise on the principles of marketing

Pages: 160-171

Impact of method of business system integration to business space on innovative strategy choice

Pages: 172-178

Limitations and directions technical and economic development of Ukraine in the globalization

Pages: 179-184

Marketing’s differentiators for innovation and their application for forming enterprise strategy

Pages: 185-189

Modern problems of transformation of domestic enterprises innovative potential management: culturological aspect

Pages: 190-195

Formation of the mechanism of interaction of the motor transportation enterprise with subjects the market of the international freight traffics

Pages: 196-201

Creation of the mechanism of innovative safety of the enterprise on the basis of a marketing component

Pages: 202-208

The analysis and audit of innovative activity of the machine-building enterprises of the Zaporozhye district

Pages: 207-214

Method of estimation of level of innovative possibility of enterprises

Pages: 215-221

Use of instruments of environmental marketing concept in sustainable development of the region

Pages: 222-232

Preconditions for development of the market of organic products in Ukraine

Pages: 233-240

Ecological and economic assessment of organic agricultural production (for example, Rivne region)

Pages: 241-251