“Marketing and Management of Innovations” is an international multidisciplinary journal dedicated to exploring significant issues in innovation management and innovation in marketing. The journal covers the theoretical, methodological, and practical aspects of their development. The scope of the journal also encompasses the specifics of regional dynamics, investigating how innovations are perceived within specific cultural and economic contexts. “Marketing and Management of Innovations” examines various levels of complexity within the internal structures of organizations that impact effective innovation implementation. The journal encompasses diverse topics, including cross-cultural research, the role of social media in customer relations, and the perception of innovations. The holistic approach in the journal’s development provides researchers, practitioners, and representatives of governmental institutions with the ability to navigate contemporary issues in innovative marketing and management.

The journal is recommended for researchers, businessmen, enterprisers, librarians and members of academic communities.

To submit a manuscript, you should follow the Publication Ethics Policy and Malpractice Statement and Instructions for Author. It means that articles must be original and not be published previously in other journals. Authors represent only own ideas and unique research results, do not submit their papers to several journals at once, avoid possible conflicts of interest.

Main topics:

• Marketing and Management in Countries, Regions, and Companies;
• Innovations Practice in Marketing and Management;
• International issues and cross-cultural research of marketing, management, and innovation
• Marketing and Business Innovation Management;
• Social Media and Customer Relationship Management;
• Consumer Behavior and Markets;
• Econometric and statistical methods in Marketing, Management, and Innovation Development in Countries, Regions, and Companies;
• Marketing and Management of Innovations in Education, Public Governance and Social Sector, Tourism, Hospitality and etc.;
• Marketing and Financial Innovation Management;
• Sales and Accounting Management;
• Management and Regulation of Innovation Development;
• The Law Aspects of marketing, management and innovations;
• Sustainability in marketing, management, and innovation.

Marketing and Management of Innovations was awarded the category A status according to the Order of the Ministry of Education and Science of Ukraine #1643 as of December 28, 2019. It covers such specialties as: Economics (051), Accounting and Taxation (071), Finance, Banking and Insurance (072), Management (073), Entrepreneurship, Trade and Exchange Activities (076), Marketing (075), Public Administration (281), International Economic Relations (292).

The decision of the National Council of Ukraine on Television and Radio Broadcasting No. 759 dated August 31, 2023, has included Sumy State University in the Register of Media Entities with the assignment of the identifier P30-01179 to the publication Marketing and Management of Innovations in this Register.

Considering Web of Science Marketing and Management of Innovations has the following:

Subject category: Management

Articles pass the double-blind peer review. They are tested via StrikePlagiarism and iThenticate.

All authors should be listed in the Cover Letter submitted with the manuscript. Duplicate submission or publication, redundant publication, citation manipulation, data fabrication are unacceptable (please read Research misconduct policies).

The target audience of the journal includes researchers, scholars, lecturers, students, practitioners.

Each article is assigned a DOI identifier.

The Academic Council of Sumy State University gives recommendations at the Editors-in-Chief request to publish the journal.

The acceptance rate of submitted papers is about 35-40%.