Volume 1 Issue 2 – "Marketing and Management of Innovations" is an international multidisciplinary journal dedicated to exploring significant issues in innovation management and innovation in marketing. The journal is recommended for researchers, businessmen, enterprisers, librarians and members of academic communities.

Volume 1 Issue 2, 2010

published on December 30, 2010

Yu.A. Dajnovsky, L.K. Glynenko

Sample directions of organizational-economic, administrative and marketing transformations at designing of innovative changes

Pages: 13-21

O.V. Prokopenko, Yu.V. Bojko

The improvement of the scientific-methodological approach to assessment of product competitiveness on the international market

Pages: 22-25

S.M. Makhnusha

Franchsing form of brand use: looking from the point of view of marketing of innovations

Pages: 26-33

О.М. Olefirenko, Yu.A. Olefirenko

Reabilitation marketing: marketing concepts evolution in condition of the changes in the socioecological- economic state of society

Pages: 34-42

E.I. Nagornyy

Introduction procedure of marketing testing innovative products in practical activity of industrial enterprises

Pages: 43-50

I.V.Dubnitsky

Industrial marketing in creation of cost of domestic enterprises

Pages: 51-58

A.S. Teletov, S.A. Zagorulko

Modelling of marketing information systems

Pages: 59-72

А.I. Yakovlev, Hamad Hilyal Mahir Naif

Construction of the rating of competitiveness of facilities of light aircraft of Ukrainian and Russian production

Pages: 73-81

I.Z. Dolzhansky, V.N. Lozyuk

The analysis of portfolio theory in the prism of construction of methodologies of effective management the assortment of the trade enterprise

Pages: 82-88

I.A. Aleksandrov, A.F. Buruk

Evolution of definition of competitiveness of products

Pages: 89-99

V.I. Kutsenko

Cooperation of education and science innovation secure economy

Pages: 100-107

P.G. Pererva, I.V. Gladenko

Monitoring of innovative activity : interpretation of results

Pages: 108-116

T.O. Zagornaja

Innovative reference points in management of business competitiveness

Pages: 117-124

N.S. Illiashenko, M.I. Minko

The methodical approach to definition of enterprise conformity level to control systems of quality

Pages: 125-131

Yu.S. Shypulina

Innovative culture of the organization: essence, structure, approaches to estimation

Pages: 132-138

E.O. Golysheva

Current state management of the consumer capital of domestic enterprises

Pages: 139-144

S.M. Illyashenko, N.O. Fedenko

The trends of development in the ukrainian labor market in the pre-crisis, crisis and post-crisis periods

Pages: 145-154

I.M Komarnitsky, H.V. Tsar

Formation mechanism organizationally support milk business, export-oriented

Pages: 155-159

E.V. Martyakova

Innovative technologies in system of harmonization of labour-markets and education

Pages: 160-169

O.A. Bilovodska

The comparative analysis and improvement of theoretic-methodical approaches concerning the estimation of strategy of the large enterprises on the markets with the intensive competition

Pages: 170-182

S.A. Ryabichenko

Features of the formation of development programs in the instrument-making organizations

Pages: 183-190

O.M. Sumina, Yu.Ya. Tkachuk

Theoretical approaches to the estimation of condition and planning of scientific and technical developments in Ukraine

Pages: 191-196

E.V. Sadchenko, N.S. Nichitaylova

On the question of price forming in ecological marketing

Pages: 197-205

E.V. Khlobystov, L.V. Zharova

Problems of Institutionalization of System of Nature Management and Environmental Protection

Pages: 206-214

Marketing and Management of Innovations

Publisher & Founder:

Oleksii Lyulyov

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