Abstract

The article considers the relevance of implementing marketing testing procedures in practical activities of industrial enterprises that develop, manufacture and sales of new or innovative products.

Keywords: innovation activity, test marketing, market adequacy, new and innovative products

Cite as: Nagornyy, E. (2010). Introduction procedure of marketing testing innovative products in practical activity of industrial enterprises. Marketing and Management of Innovations, 2, 43-50. https://doi.org/10.21272/mmi.2010.2-05

This work is licensed under a Creative Commons Attribution 4.0 International License

References

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