Marketing and Management of Innovations

ISSN (print) – 2218-4511 

ISSN (online) – 2227-6718

Registered in the Media Registrants-Register

Identifier in the register: R30-01179 Decision dated August 31, 2023, No. 759

The language of publication is English. 

Issued 4 times a year (March, June, September, December) since 2010

Business Model: Golden Open Access | APC Policy

Editor-in-Chieff             View Editorial Board

Oleksii Lyulyov

Sumy State University | Ukraine

Volume 12 Issue 1, 2021

published on March 30, 2021

Erika Loucanova, Miriam Olsiakova

Crowdfunding as a way of the monetary and financial ecologies

Pages: 21-29

Allam Yousuf, Vahid Zeynvand Lorestani, Janos Felföldi, Tetiana Zatonatska, Serhii Kozlovskyi, Oleksandr Dluhopolskyi

Companies performance management: the role of operational flexibility

Pages: 30-37

Aleksandra Kuzior, Michalene Grebski, Wes Grebski

Marketing of an academic program: case study of an engineering program

Pages: 56-64

Abdulvahap Baydas, Fuat Yalman, Murat Bayat

Consumer attitude towards organic food: determinants of healthy behaviour

Pages: 96-111

Syed Muhammad Maqsood, Yasir Ali Soomro

Gray-market and its impacts on brand image: case for retail perfume industry

Pages: 124-134

Anastasiia Samoilikova, Serhiy Lieonov, Alida Huseynova

Tax incentives for innovation in the context of macroeconomic stability: an analysis of causality

Pages: 135-157

Oksana Zhylinska, Svitlana Firsova, Tetiana Bilorus, Herman Aksom

Employer brand management: methodological aspects

Pages: 158-169

Eniko Korcsmaros, Renata Machova, Zoltan Seben, Tibor Zsigmond

The regional innovations governance: Slovakia with regard to convergence criteria

Pages: 170-180

Ganna Karcheva, Natalia Shvets, Karina Dalgic, Nataliya Dalevska

Innovative approaches to the assessment of banking competition in ukraine in terms of digital transformation

Pages: 181-195

Olena Iastremska, Hanna Strokovych, Olesia Iastremska, Christos Kalantaridis, Szabolcs Nagy, Mariann Veresne Somosi

Formation of mutual relations between enterprises and business partners in the process of preparation and production of new products

Pages: 196-211

Lukas Kakalejcik, Richard Fedorko, Beata Gavurova, Radovan Bacik

Can negative word-of-mouth have any impact on brand sustainability?

Pages: 212-224

Lucia Bartkova, Lenka Veselovska, Marianna Sramkova, Jan Zavadsky

Dual quality of products: myths and facts through the opinions of millennial consumers

Pages: 236-252

Vitaliia Koibichuk, Natalia Ostrovska, Flora Kashiyeva, Aleksy Kwilinski

Innovation technology and cyber frauds risks of neobanks: gravity model analysis

Pages: 253-265

Huseynov Ilkin Adil, Illiashenko Tetiana, Petroke Ieva

Management of innovation development: critical evaluation of the international economic relations

Pages: 266-277

Nataliya Tyukhtenko, Serhii Makarenko, Nataliia Oliinyk, Edwin Portugal

Innovative approaches to enterprise competitiveness assessment

Pages: 278-289

Zohrab Ibrahimov, Sakina Hajiyeva, Vuqar Nazarov, Lamiya Qasimova, Vasif Ahadov

Bank efficiency analysis of financial innovations: DEA model application for the institutional concept

Pages: 290-303

Yegana Hakimova, Yaryna Samusevych, Shahla Alijanova, Esmira Guluzade

Eco-innovation vs. environmental taxation: what is more effective for state budget?

Pages: 312-323

Denys Pudryk, Mykola Legenkyi, Liudmyla Alioshkina

Innovation development and migration: panel data approach

Pages: 336-347