Marketing and Management of Innovations

ISSN (print) – 2218-4511 

ISSN (online) – 2227-6718

Registered in the Media Registrants-Register

Identifier in the register: R30-01179 Decision dated August 31, 2023, No. 759

The language of publication is English. 

Issued 4 times a year (March, June, September, December) since 2010

Business Model: Golden Open Access | APC Policy

Editor-in-Chieff             View Editorial Board

Oleksii Lyulyov

Sumy State University | Ukraine

Volume 13 Issue 4, 2022

published on December 30, 2022

Zenovii-Mykhaylo Zadorozhnyi, Volodymyr Muravskyi, Mariia Humenna-Derij, Nataliia Zarudna

Innovative Accounting and Audit of the Metaverse Resources

Pages: 10-19

Olha Polous, Iryna Heiets, Inna Mykhalchenko, Olena Krapko

Personnel Marketing in the System of Airline Anti-Crisis Management

Pages: 20-29

Fatima Lahcen YachouAityassine, Mahmoud Mohammad Al-Ajlouni, Anber Mohammad

The Effect of Digital Marketing Strategy on Customer and Organizational Outcomes

Pages: 45-54

Farhad Rahmanov, Lala Neymatova, Ramilya Aliyeva, Albina Hashimova

Management of the Transport Infrastructure of Global Logistics: Cross-Country Analysis

Pages: 65-75

Thi Huong Giang Vo, James Cho, Khoa Huan Le, Duy Binh Luong

Establishing Customer Behavior Through E-Commerce Websites in Newly Emerging Market

Pages: 85-93

Vugar Nazarov, Jamal Hajiyev, Shafiga Mammadova, Vasif Ahadov, Shadiyye Amanova

The Impact of Entrepreneurship Financial Opportunities and Business Environment on the Country’s Innovation Development and National Wealth

Pages: 94-108

Serhiy Lyeonov, Yaryna Samusevych, Anastasia Gurmach, Vytautas Juscius

Management of the Sports Industry for Ensuring the Public Health: Prospect of Implementing the Innovations

Pages: 109-119

Md. Shak Forid, Md. Hafez, Wahiduzzaman Khan

Student Satisfaction and Retention: Impact of Service Quality and Digital Transformation

Pages: 152-163

Ganimat Safarov, Sabina Sadiqova, Milyanat Urazayeva, Narmina Abbasova

Theoretical and Methodological Aspects of Innovative-Industrial Cluster Development in the Era of Digitalization

Pages: 184-197

Sunny Dawar, Savita Panwar, Sunishtha Dhaka, Pallavi Kudal

Antecedents and Role of Trust in Chatbot Use Intentions: An Indian Perspective

Pages: 198-206

Abdilkerim Asrar Seman, Hamed M. S. Ahmed, Matewos Kebede Refera, Shemila Jemal Amde, Murad Thomran, Yimer Ayalew Ahmed

Assessing the Effect of Work-Life Balance Initiatives on Organizational Citizenship Behaviour

Pages: 207-217

Yevheniia Ziabina, Valentinas Navickas

Innovations in Energy Efficiency Management: Role of Public Governance

Pages: 218-227