Marketing and Management of Innovations

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Oleksii Lyulyov

Sumy State University | Ukraine

Attitudes Towards New Career Approaches among Working Students: A Comparative Analysis with Nonstudent Employees

Uygar Ozturk1,*,  ,  Elvan Yildirim2

  1. Department of Finance-Banking and Insurance, Ahlat Vocational School, Bitlis Eren University, Turkey
  2. Labour Economics and Industrial Relations, Faculty of Political Sciences, Sakarya University, Turkey

     * Corresponding author

Received: 24 June 2023

Revised: 24 February 2024

Accepted: 10 March 2024


This research sought to explore the new career approaches of employed students. A comparative analysis was conducted with nonstudent employees to comprehensively grasp the novel career attitudes of working students. The neoliberal era has profoundly reshaped various disciplines, including economics, human resource management, and employment structures. Among these changes, career management has undergone a significant transformation. Conventional organisational careers have been supplanted by new approaches such as boundaryless, protean, subjective career success and kaleidoscope careers. These emerging career paradigms align with the emergence of novel forms of employment. Moreover, in an increasingly liberalised world, the rising costs of education and the growing prevalence of paid education are prompting students to enter the workforce while continuing their studies. The proliferation of companies offering part-time employment, such as private employment agencies, corresponds to an increase in students seeking part-time work. In other words, supply and demand within the part-time labour market intersect more robustly. Furthermore, working students gain valuable experience while employed, shaping the future supply of the labour market. Our research aims to assess the suitability of new career approaches for future workers and contributes to unravelling their complexities. The study also investigates whether employees are students and whether this affects their career approaches. To analyse this research, boundaryless career attitude and professional career attitude scales were utilised as assessment tools. These new career approaches represent innovation in careers. The research dataset comprised responses from 521 working students and 374 nonstudent employees, all of whom were actively employed in Istanbul, the most populous city in Turkey and home to many universities. The data analysis employed a quantitative research methodology using descriptive statistics, factor analysis, correlation analysis, and independent t tests. The findings revealed that working students exhibited significantly greater boundaryless career orientation, organisational mobility, boundaryless mindset, and value-driven career attitudes than did their nonstudent counterparts. The outcomes of this study will make a valuable contribution to the existing body of literature concerning employed students. Furthermore, the findings are anticipated to provide valuable insights into formulating and implementing human resources policies within organisations that engage in student employment practices. By shedding light on the experiences, challenges, and potential areas for improvement in this context, this research aims to inform and enhance the effectiveness of human resource strategies tailored toward working students.

Keywords: career; students; career intentions; employment; education; career development.

How to Cite: Ozturk, U., & Yildirim, E. (2024). Attitudes Towards New Career Approaches among Working Students: A Comparative Analysis with Nonstudent Employees. Marketing and Management of Innovations, 15(1), 41–55.

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