Volume 2 Issue 1 – "Marketing and Management of Innovations" is an international multidisciplinary journal dedicated to exploring significant issues in innovation management and innovation in marketing. The journal is recommended for researchers, businessmen, enterprisers, librarians and members of academic communities.

Volume 2 Issue 1, 2011

published on March 30, 2011

S.N. Kozmenko, T.A. Vasileva, S.V. Leonov

Marketing of bank innovations

Pages: 13-28

N.S. Illiashenko, A.S. Rosohataya

Trendwatching as the tool of definition of strategic directions of development

Pages: 29-35

S.M. Makhnusha, N.E. Kosolap

Marketing of innovations and ecological branding: analysis of connection

Pages: 36-44

T.O. Prymak

Styles in design of advertising appeals: Ukraine 2006-2010

Pages: 45-54

O.A. Bilovodska, L.O. Sygyda

Improvement of theoretik-methodical approaches to the estimation of regional marketing attractiveness

Pages: 55-66

O.O. Mitsura, L.M. Khomenko

Geodemografic segmentation as instrument of social problems decision (on an example Sumy)

Pages: 67-75

Neykova Rumiana

The risk of the industrial enterprises and its management

Pages: 76-81

A.M. Turilo, O.A. Zinchenko, I.S. Ycherashnia

Determination of criterion of differentiating of categories «business activity of enterprise» and «market activity of enterprise»

Pages: 82-85

A.I. Yakovlev, I.P. Rosareva

Possibilities of crediting of industrial innovations

Pages: 86-92

V.V Bozhkova

Methodical approaches to specification of marketing strategies of industrial enterprises

Pages: 93-97

Yu.A. Wlasiuk

Features of innovation activities in service industries

Pages: 98-102

V.F. Hryshchenko, M.S. Chernova

The innovative approaches to the effective small ukrainian enterprises personnel motivation system’s improvement in modern conditions

Pages: 103-112

V.L. Tovazhnianskij, P.G. Pererva

Innovative technologies in anti-crisis development of machine-building enterprises

Pages: 113-119

O.F. Gryshchenko

Innovative solution – key factor for sustainable development of modern business

Pages: 120-127

L.Yu. Sager

Analysis of theoretical basics of internal communications as a necessary condition effective management of enterprise

Pages: 128-136

V.L. Diкan, H.G. Kirdina

System of the integrated management by investment-innovative development of railway transport

Pages: 137-144

S.M. Illyashenko

Intellectual capital of the high school as pledge of its innovative development: essence, structure, approaches to the estimation

Pages: 145-154

O.E. Kuzmin, O.G. Melnik

Diagnostics of potential of the enterprise

Pages: 155-166

O.V. Prokopenko

The motivational mechanism of innovative development: components and the condition of its market structure

Pages: 167-175

A.S. Teletov

The marketing clusterization maintenance of economics at a regional level

Pages: 176-184

J. Szoltysek, P. Kolodziejczyk

Social logistics –paths of development

Pages: 185-191

Yu.M. Melnik, O.S. Savchenko

Problems of application of the balanced system of indicators on domestic enterprises

Pages: 192-203

E.P. Sapjolkin, E.A. Mjatnikova

Forming of the system of the financial providing of innovative development of economy of Republic of Belarus

Pages: 204-211

E.V. Mishenin, T.I. Piznyak

Ecological-economic evaluation of the agricultural land tenure in the market management system of agricultural

Pages: 212-224

O.V. Sadchenko

Methodical bases of market segmentation with ecological limitations

Pages: 225-232

T.V. Kasyanenko

Scientific-methodical bases of management of the ecologically innovative development on different levels

Pages: 233-239

Marketing and Management of Innovations

Publisher & Founder:

Oleksii Lyulyov

Contacts

About us

Follow us

Company 2023 © Sumy State University