| Contents |
Authors:
S.M. Makhnusha, N.E. Kosolap
Pages: 36-44
Language: Ukrainian
DOI: https://doi.org/10.21272/mmi.2011.1-03
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Abstract
In this article the authors analyze the content, particularities and contemporary state of ecological branding and define and find out connection between marketing of innovations and ecological branding.
Keywords: branding, ecological branding (eco-branding), eco-attributes of goods, marketing of innovations
Cite as: Makhnusha S. & Kosolap, N. (2011). Marketing of innovations and ecological branding: analysis of connection. Marketing and Management of Innovations, 1, 36-44. https://doi.org/10.21272/mmi.2011.1-03
 This work is licensed under a Creative Commons Attribution 4.0 International License
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