Abstract

From the marketing effectiveness of procurement depends not only on obtaining and maximizing profits, but the main thing – the competitiveness of products, opportunities for the development of an industrial enterprise in the long term. The article analyzes the current trends of development of procurement logistics, practical recommendations on selection of the planning system needs physical resources, optimizing the cost of your order and support the size of the stocks of industrial companies.

Keywords: logistics, procurement, material resources, optimization, planning system

Cite as: Rozumnaya, N. (2011). Actual question of marketing procurement, planning needs material resources for industrial enterprises. Marketing and Management of Innovations, 2, 131-138. https://doi.org/10.21272/mmi.2011.2-15

This work is licensed under a Creative Commons Attribution 4.0 International License

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