Abstract

The basic elements of competitiveness such as quality and price of a new product on market are explored and highlighted. The main principle which is used by commercial enterprises as marketing approach to promote a new trademark  depending on «price-quality» has been grounded. Nine price sub-strategies that manufacturers use to achieve their marketing goals on the market have been considered. An effective pricing strategy for the new product depending on «price-quality» has been created. There are some methods of prices policy for new products depending on the level of their quality.

Keywords: efficiency pricing strategy, competitive new products, new product promotion, price and quality products dependence, consumer value innovation dependence, product-pricing strategy innovations

Cite as: Onyskiv, V. (2011). Elements improvement of system approach of new trademark for promotion according to the dependence product «price-quality». Marketing and Management of Innovations, 2, 37-47. https://doi.org/10.21272/mmi.2011.2-03

This work is licensed under a Creative Commons Attribution 4.0 International License

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