Abstract

The article discusses the features advertising higher education institution. The analysis results of marketing research students for their choice of institutions and further study. Principles of the advertising campaign on three levels: the university, the faculty, the separate department.

Keywords: marketing education, marketing of educational services, communication in the education system, marketing research universities, the marketing activities of universities, the advertising campaign of the university

Cite as: Teletov А. & Provozin, N. (2011). Advert for higher education. Marketing and Management of Innovations, 2, 53-64. https://doi.org/10.21272/mmi.2011.2-05

This work is licensed under a Creative Commons Attribution 4.0 International License

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