Abstract

Article describes the classification of promotions and determining the effectiveness of specific measures to stimulate sales (which isn’t possible practically in most advertising companies).

Keywords: communication, sales promotion, promotional campaign, model, efficiency, ATL-actions, BTL-actions

Cite as: Bozhkova V. & Oliynyk, I. (2011). Analysis of promotions. Marketing and Management of Innovations, 2, 81-87. https://doi.org/10.21272/mmi.2011.2-08

This work is licensed under a Creative Commons Attribution 4.0 International License

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