Abstract

In this article target audience analysis of speciality “Management of Innovative Activity” of SSU by geographical principle is carried out, complex of integrated marketing communications for its promotion is proposed and media plan is offered.

Keywords: innovation management, complex of integrated marketing communications, target consumer groups, media plan, educational services, university

Cite as: Bozhkova V. & Timokhina, Ya. (2012). Improvement of complex of integrated marketing communications to promote speciality «Management of Innovative Activity» of SSU . Marketing and Management of Innovations, 3, 13-20. https://doi.org/10.21272/mmi.2012.3-01

This work is licensed under a Creative Commons Attribution 4.0 International License

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