Abstract
In article concept of conflicts arising in creative collective and work of advertisers with advertising agencies is considered, analysis of conflicts nature of, their classification and overcoming methods is carried out. On basis of given methods recommendations about conflicts overcoming in creative environment and at cooperation of advertisers with advertising agencies are developed.
Keywords: conflicts, creative collective, conflict management, advertising agencies
Cite as: Bashuk T. & Khyzhnyak, M. (2012). Managements of different types of conflicts in creative collective. Marketing and Management of Innovations, 3, 111-119. https://doi.org/10.21272/mmi.2012.3-11
This work is licensed under a Creative Commons Attribution 4.0 International License
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