Abstract

In article agent-based imitating model of outputting of new confectionery product– chocolate – to market is constructed (chocolate contains special antioxidant successfully counteracting organism ageing). With the help of computer imitation expected market share is defined (taking into account model’s set parametres, level of trade mark penetration on market, repeated purchases and purchases intensity.

Keywords: modeling, simulation, purchase, good, planning, market

Cite as: Ibragimov, E. (2012). Simulation of new goods outputting on market in system of enterprise corporate management. Marketing and Management of Innovations, 3, 21-30. https://doi.org/10.21272/mmi.2012.3-02

This work is licensed under a Creative Commons Attribution 4.0 International License

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