Abstract

Complete complex of methodical tools including both known and author’s approaches to market opportunities analysis and diagnostics of organisation innovative development potential on basis of ecological innovations is generated. Their application essentially increases validity degree of ecologically oriented projects of innovative development, reduces risk, allows to operate selection of the most rational variants of development purposefully.

Keywords: market opportunities, potential of innovative development, ecological innovations, ecological marketing, marketing of innovations, innovative management

Cite as: Illiashenko, S. (2012). Analysis of market opportunities and organization potential of innovative development on basis of ecological innovation. Marketing and Management of Innovations, 3, 229-241. https://doi.org/10.21272/mmi.2012.3-23

This work is licensed under a Creative Commons Attribution 4.0 International License

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