Abstract

In article participants of distribution marketing channel are defined. Variants of manufacturer stimulation carrying out are separated. Stages of stimulation process in marketing channel are offered. Methods of stimulation carrying out in marketing channels of traditional and innovative production are defined.

Keywords: marketing channel, participant of marketing channel, motivation, stimulation, method of stimulation

Cite as: Syhyda, L. (2012). Stimulation of marketing channels of innovations participants as the way of increasing its management efficiency. Marketing and Management of Innovations, 3, 31-38. https://doi.org/10.21272/mmi.2012.3-03

This work is licensed under a Creative Commons Attribution 4.0 International License

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