Abstract

Article is devoted to learning problem of different economic subjects interaction in the sphere of social marketing. The concept of social infrastructure and its components is specified. Recommendations for formation the effective social infrastructure with participation of industrial enterprises are offered.

Keywords: social marketing, social infrastructure, socio-economic development, industrial enterprise, socially oriented business

Cite as: Teletov, А., Sumina О. & Kosolap, N. (2012). Infrastructure improvement as the direction of social marketing in the conditions of innovative enterprises and territories development . Marketing and Management of Innovations, 3, 39-47. https://doi.org/10.21272/mmi.2012.3-04

This work is licensed under a Creative Commons Attribution 4.0 International License

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