Abstract

In article innovative strategy of enterprise’s marketing activity management on basis of all expedient variants of its strategic and tactical behavior generalization according to results of current market position for certain moment of time diagnostics is offered.

Keywords: innovative strategy, marketing activity management, perspective enterprise’s development, operative recommendations, system approach

Cite as: Shvedun, V. (2012). Substantiation and creation of innovative strategy of the enterprise’s marketing activity management. Marketing and Management of Innovations, 3, 75-83. https://doi.org/10.21272/mmi.2012.3-07

This work is licensed under a Creative Commons Attribution 4.0 International License

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