Abstract

The aim of the article. The aim of the article is the disclosure of theoretical foundations and methodological aspects regarding calculation of basic performance indicators of financial capacity building enterprises using the balance sheet Khmelnytskii JSC «Temp» for the period of 2009-2011 years. The results of the analysis. Intensification of competition between companies is becoming increasingly important. The financial potential of the company determines the competitiveness of business cooperation opportunities, assesses as far as are guaranteed economic interests of the company and its partners in the financial and production relationship. In the current economic conditions the company must improve production efficiency, product competitiveness on the basis of effective forms of management and production management, business revitalization. This generally determines the importance of control over the economic activities of enterprises, which is why determining the financial condition of the company and its optimization is one of the main conditions for successful development. The main objective of financial potential of the company is to optimize financial flows in order to increase the positive financial result. The main factor in shaping the financial capacity of serving the financial position of the company. Determining the financial condition of the company and its optimization is one of the basic conditions for its successful development. Analysis of the financial condition of the company involves determining the estimated characteristics, choice of methods of measurement and characterization of these features on certain principles, assessment of deviations from the standard, generally accepted values. The main target of financial analysis is its assessment and identification of reserves, its stabilization and improvement. Means of implementation of this setup is the organization of economic and financial policy. There is a need to systematically analyze in the dynamics. We offer evaluation procedure for calculating the basic parameters that are depending on the purpose of analysis. It is possible to select appropriate amount and types of the following criteria: property condition of the enterprise, its profitability, liquidity, solvency and creditworthiness, financial stability and sustainability, profitability, business activity. The author shows a greate number of informative parameters that give accurate and unbiased picture of the financial condition of the company; changes in the assets and liabilities in calculation of the creditors to promptly identify and address weaknesses in financial activities and find room for improvement of the financial situation of the company and its solvency. Conclusions and directions of further researches. The methods financial analysis can be different, but you can create a principled approach to the calculation of basic performance indicators of financial capability. This would justify further research into the methodology of assessing the financial capacity to integrate the various changes in it empowers for better and reliable analysis and prediction of their activity and quantitative measurement of financial perspectives.

Keywords: capacity-building company, solvency, financial stability, flexibility, liquidity

JEL Classification: G30, L20, M21.

Cite as: Stasiuk, L. (2014). Analysis of financial potential of engineering enterprises the example of JSC «TEMP». Marketing and Management of Innovations, 1, 270-278. https://doi.org/10.21272/mmi.2014.1-26

This work is licensed under a Creative Commons Attribution 4.0 International License

References

1. Bazilinska, O.Ya. (2011). Finansovyi analiz: teoriia ta praktyka [Financial analysis: theory and practice]. Kyiv: Tsentr uchbovoi literatury [in Ukrainian].
2. Metz, V.A. (2003). Ekonomichnyi analiz finansovykh rezultativ ta finansovoho stanu pidpryiemstva [Economic analysis of financial results and financial condition of the enterprise]. Kyiv: Vyshcha shkola [in Ukrainian].
3. Vorobiov, Yu.M. (2006). Finansovyi mekhanizm vnutrishnoekonomichnoi diialnosti pidpryiemstv [Financial mechanism of domestic economic activity]. Ekonomika i Upravlinnia – Economics and Management, 2-3, 7-12 [in Ukrainian]. 
4. Yuzva, R.P. (2007). Teoretychni aspekty upravlinnia vytratamy [Theoretical aspects of cost management]. Visnyk KhNU – Bulletin of KNU, 6, 244-248 [in Ukrainian].
5. Svirskyi, V.S. (2007). Finansovyi potentsial: teoretyko-kontseptualni zasady [Financial strength: theoretical and conceptual foundations]. Svit finansiv – World of Finance, 4(13), 43-51 [in Ukrainian].
6. Pastoshchuk, O.V. (2010). Vyznachennia sutnosti poniat potentsial ta vartist [Determining the nature of the concepts of capacity and cost]. Visnyk Khmelnytskoho natsionalnoho universytetu – Journal of Khmelnitsky National University, 4, 305-308 [in Ukrainian].
7. Bykov, V.H., & Riasnianskyi, Yu.M. (2005). Finansovo-ekonomichnyi potentsial pidpryiemstva zahalnoderzhavnoho znachennia – otsinka i upravlinnia [Financial and economic capacity of the enterprise of national importance: assessment and management]. Finansy Ukrainy – Finance of Ukraine, 6, 56-61 [in Ukrainian].
8. Kovalevskaia, A.V, & Petrova, R.V. (2006). Stratehichni pidkhody do upravlinnia finansamy pidpryiemnytskykh struktur v rynkovykh umovakh hospodariuvannia [Strategic approach to financial management business in market conditions]. Visnyk Khmelnytskoho natsionalnoho universytetu – Journal of Khmelnitsky National University, 6, 7-11 [in Ukrainian].
9. Berdar, M.M. (2006). Mekhanizm formuvannia ekonomichnoho potentsialu pidpryiemstva [Mechanism of the economic potential of the enterprise]. Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu – Scientific Bulletin of the Uzhgorod National University, 19, 129-135 [in Ukrainian].
10. Berdar, M.M. (2004). Formuvannia ta efektyvnist vykorystannia ekonomichnoho potentsialu mashynobudivnoi promyslovosti [Formation and efficiency of the economic potential of the engineering industry]. Naukovyi visnyk Zakarpatskoho derzhavnoho universytetu – Scientific Bulletin of the Transcarpathian State University, 5, 72-82 [in Ukrainian].