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Authors:
A. Kisiołek,
PhD, Dean of the Faculty of Economics, Associate Professor of the Institute of Enterprise Economics and Human Resources Management, Great Poland University of Social and Economics (Środa Wielkopolska, Poland)
Pages: 43-51
Language: English
DOI: https://doi.org/10.21272/mmi.2014.1-03
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Abstract
The article presents basic information regarding online advertisement and its most popular forms in Poland. Some part of the work is devoted to the development of Polish Internet advertisement since 2000, and particularly in 2010-2012. Historical trends in the development of online advertising in Poland are analyzed as well.
Keywords: advertisement, advertising, online advertising, marketing, e-marketing
JEL Classification: M21, M31.
Cite as: Kisiołek, A. (2014). The development of internet advertisement in Poland throughout recent years. Marketing and Management of Innovations, 1, 43-51. https://doi.org/10.21272/mmi.2014.1-03
 This work is licensed under a Creative Commons Attribution 4.0 International License
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