| Contents |
Authors:
A. Widawska-Stanisz,
PhD, Associate Professor of Institute of Marketing in Department of Management, Faculty of Management, Czestochowa University of Technology (Czestochowa, Poland)
Pages: 92-97
Language: English
DOI: https://doi.org/10.21272/mmi.2014.1-08
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Abstract
The evolution of marketing orientations, issues of company and market communication are submitted in the article. The role of social media and its using by companies and their customers are pointed. The author of this article has presented the results of the research conducted with young citizens of Silesia Voivodeship.
Keywords: social media, mix promotion, marketing, purchaser, communicaton
JEL Classification: L67, M31, M39.
Cite as: Widawska-Stanisz, A. (2014). Social media as a new channel for company communication on the example of clothing company. Marketing and Management of Innovations, 1, 92-97. https://doi.org/10.21272/mmi.2014.1-08
 This work is licensed under a Creative Commons Attribution 4.0 International License
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