Volume 7 Issue 1 – "Marketing and Management of Innovations" is an international multidisciplinary journal dedicated to exploring significant issues in innovation management and innovation in marketing. The journal is recommended for researchers, businessmen, enterprisers, librarians and members of academic communities.

Volume 7 Issue 1, 2016

published on March 30, 2016

S.M. Illiashenko, N.S. Illiashenko

Opportunities and threats of the fourth industrial revolution and their reflection in the selection of innovative growth strategies

Pages: 11-21

D.V. Raiko, L.M. Tseytlin

Marketing support for customer appeal of industrial goods

Pages: 22-31

M.Z.Ye. Salem, M. Cermelli

An experiment on brand loyalty among mobile phone users in the basque region of Spain

Pages: 32-47

M. Akbari, M.A. Abdolvand, F. Ghaffari

The impacts of situational factors on consumer misbehaviour in service outlets (on the example of Iranian chain stores)

Pages: 48-56

S.M. Jafari, Gh. Jandaghi, H. Taghavi

Factors influencing the intention to accept advertising in mobile social networks

Pages: 57-72

K.M. Kraus

Venture investment of marketing management of small trade enterprises: conditions and sources

Pages: 73-83

G.V. Okhrimenko

The implementation of benchmarking process in marketing education services by Ukrainian universities

Pages: 84-93

O.V. Yusupova

Monetary sales promotion of non-food products by retail chains in Ukraine

Pages: 94-105

У.M. Petrovych, V.Z. Borbulevych

Modernization of industrial enterprises and innovative implementation

Pages: 106-116

К.О. Boiarynova

Methodical frameworks for evaluation of financial and investment component of functionality of innovation-oriented enterprise belonged to machinery industry

Pages: 117-125

N.I. Sytnik

Development of knowledge management infrastructure in organization

Pages: 126-136

F. Mohammadi, A. Najafi

Effect of total quality management and knowledge management on providing services at the manufacturing and service companies

Pages: 137-143

S.V. Коvеrhа

Models and methods of decision-making in the management of industrial enterprises’ balanced development

Pages: 144-156

S.E. Sardak

The life cycle of social and economic systems

Pages: 157-169

O.I. Davydov

Problems and prospects of the application of the enterprise value-based management concept in Ukraine

Pages: 170-182

Yu.S. Shypulina, O.F. Gryshchenko, V.O. Bilenko

The international and national university rankings as an constituent of university`s competitiveness

Pages: 183-195

N.Ie. Tomczewska-Popowycz

Adaptation of sentimental (ethnic) tourism on tourist route «Golden Horseshoe» for tourist flows from Poland

Pages: 196-205

Ja. Hájek, F. Hoeschle, Yu. Bilan, W. Strielkowski

Economic performance and convergence in the Eurozone

Pages: 206-223

L.V. Zharova, N.V. Eremeeva

Sustainable development assessment through indicators evolving

Pages: 224-235

Ie.V. Khlobystov, I.V. Segeda, A.I. Podolska

Potential environmental conflicts in the area of the energy component of natural resource complex

Pages: 236-246

Marketing and Management of Innovations

Publisher & Founder:

Oleksii Lyulyov

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