Volume 8 Issue 2 – "Marketing and Management of Innovations" is an international multidisciplinary journal dedicated to exploring significant issues in innovation management and innovation in marketing. The journal is recommended for researchers, businessmen, enterprisers, librarians and members of academic communities.

Volume 8 Issue 2, 2017

published on June 30, 2017

A. Kiráľová, I. Hamarneh

Local gastronomy as a prerequisite of food tourism development in the Czech Republic

Pages: 15-25

O.M. Olefirenko, O.G. Shevliuga

Methodical bases of assessment of competition in the sales policy of innovation-active industrial enterprises in Ukraine

Pages: 26-35

D.V. Raiko, L.M. Tseytlin, V.I. Kyrylenko

Developing the classification of non-traditional marketing communication tools

Pages: 36-46

I.L. Reshetnikova, E.P. Shapovalova

Marketing tools ensuring quality of service in the banking market

Pages: 47-56

A.S. Teletov, I.I. Nagornyi, M.O. Nikonets

Innovative approaches in marketing studies of industrial and technology production

Pages: 57-66

A. Aminpour, S.J. Hosseini, A.S. Zeinolabedin

Customer satisfaction model indsat&deming and improving customer satisfaction index in industrial marketing (case study: Arya Control Company)

Pages: 67-75

О.V. Baula, N.M. Galaziuk, O.M. Zelinska

Conceptual framework for organizational and economic mechanism formation to increase the region competitiveness with the globalization of the world economic relations

Pages: 76-84

О.А. Bilovodska

Marketing distributive and sales policy: research of essence, role and importance

Pages: 85-97

L. Říhová, K. Havlíček

Specifics of price marketing controlling and pricing of products with small and medium-sized family enterprises

Pages: 98-108

L.Ya. Yakymyshyn

Substantiation of the conditions for the emergence of a synergistic effect in the supply chain of special dimensions’ consumer goods

Pages: 109-120

H.M. Zakharchyn, T.V. Skliaruk

The transformation of new values in a category of management

Pages: 121-128

A. Noruzy, K. Abili, J. Pourkarimi, M. Ansari

A conceptual model for service innovation excellence for non-governmental higher education

Pages: 129-141

I.O. Golysheva, O.F. Gryshchenko

Features of innovative scientific project management

Pages: 142-150

V. Goliuk

Impact of innovations on GDP dynamics

Pages: 151-159

A.I. Ivashchenko, Y.A. Polischuk, Y.V. Sybirianska

Theoretical aspects of implementation of the innovation component evaluating model for small business enterprises

Pages: 160-171

M.Y. Kolesnyk

Analysis of innovation indicators of European countries and Ukraine

Pages: 172-181

S.T. Kosár, R. Machová, M. Šimonová

Creativity in practice in the context of applied management methods and tools

Pages: 182-195

K. Kraus

Innovative habs as a platform of economic growth: foreign experience and new opportunities for Ukraine

Pages: 196-203

L.I. Mykhailyshyn, V.S. Svirskyy

Current trends of transnationalization of economic activity: innovative aspects

Pages: 204-210

S.V. Voytko, M.O. Kravchenko

The formation mechanism of economic sustainability of the machine-building enterprises (neo-system approach)

Pages: 211-221

V.Ya. Zaruba

Optimization of production plans according to estimates of the probability of future orders

Pages: 222-232

N.I. Chukhraі, I.Ya. Kulyniak, O.I. Hliantseva

Methodological approaches to justification of improvement measures for using components of industrial enterprises potential

Pages: 233-247

O.I. Karpishchenko, O.O. Karpishchenko, T.V. Vashchenko

Reverse engineering as a key for industry modernization per import substitution

Pages: 248-258

V.D. Koziak, M.I. Pyrch, I.A. Lekh

Improvement of the national production structure of Ukraine as a factor of positive changes in the foreign trade

Pages: 259-268

L.Yu. Melnyk

Paradigm modeling studies of the formation of a knowledge economy in the information society

Pages: 269-279

V.A. Omelyanenko, O.Y. Kudrina, D.V. Volodin

Conceptual principles of development resources security analysis

Pages: 280-287

Anna Shevyakova, Berik Sharip

Assessment of innovative activity of Kazakhstan healthcare organizations

Pages: 288-297

A. Kasych, М. Vochozka

Theoretical and methodical principles of managing enterprise sustainable development

Pages: 298-305

O.V. Komelina, I.O. Samoylenko

Energy service business under conditions of stable energy development in Ukraine

Pages: 306-315

M. Laužikas, A. Miliute, A. Bilota, D. Bielousovaitė

Main development drivers of start-up companies within start-up ecosystems: the case of Lithuania

Pages: 316-328

Ye.V. Mishenin, I.I. Koblianska

Perspectives and mechanisms of “circular” economy global development

Pages: 329-343

V.G. Potapenko, R.B. Kornatovskyy, A.L. Shylkina

“Green” economy modernization of Ukraine

Pages: 344-358

H.-C. Brauweiler, V.V. Shkola, O. Markova

Economic and legal mechanisms of waste management in Ukraine

Pages: 359-368

N.Je. Kuzo, N.S. Kosar

Marketing support of rural green tourism development in Ukraine

Pages: 369-381

M. Tvaronavičienė

Clusters, innovations and energy efficiency: if relantionship could be traced

Pages: 382-391

Marketing and Management of Innovations

Publisher & Founder:

Oleksii Lyulyov

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