Volume 9 Issue 1 – "Marketing and Management of Innovations" is an international multidisciplinary journal dedicated to exploring significant issues in innovation management and innovation in marketing. The journal is recommended for researchers, businessmen, enterprisers, librarians and members of academic communities.

Volume 9 Issue 1, 2018

published on March 30, 2018

A. Kosenko, R. Poberezhnyi, M. Pantelieiev, N. Poberezhna

Methodical approach to define external environment friendliness level of enterprise development

Pages: 15-26

I. Novikova, V. Martyniuk, A. Bediukh, O. Kharina

Academic capitalism: development trends in Ukraine and European practice

Pages: 27-44

О.А. Bilovodska

Evaluation of suppliers in the logistic (distribution) channels of the innovative products commercialization

Pages: 45-61

N.M. Stupen

Analysis of functioning of the resort and recreational industry and prospects of its development

Pages: 62-72

V.V. Bozhkova, О.V. Ptashchenko, L.Yu. Saher, L.O. Syhyda

Transformation of marketing communications tools in the context of globalization

Pages: 73-82

L.K. Hlinenko, Y.A.Daynovskyy

State-of art and prospects of development of Ukrainian electronic commerce

Pages: 83-102

Je.V. Krykavskyy, N.Je. Kuzo, N.S. Kosar

Product packing: marketing contra ecology

Pages: 103-117

M.A. Oklander, T.O. Oklander, O.I. Yashkina

Marketing research trends: online panels and online communities

Pages: 118-129

Yu.Ye. Petrunya, T.O. Pasichnyk

Impact of modern technologies on logistics and supply chain management

Pages: 130-139

Kh.M. Bespalyuk, N.I. Horbal, O.V. Denysyuk

Psychological factors in the formation of pricing tactics

Pages: 140-151

V. Kobets, V. Yatsenko

What can economic experiments discover about evolutionary effectiveness of supermarket strategies?

Pages: 152-168

O. Maslak, N. Grishko, K. Vorobiova, O. Hlazunova

The optimization of the management mechanism of the intellectual capital of Ukraine

Pages: 169-183

T.V. Bilorus

Development strategy formation of the personnel management system of the enterprise based on portfolio analysis

Pages: 184-195

О.Ye. Halan

Conceptual aspects of risk management of innovative projects and personnel in the implementation of energy-efficient technologies

Pages: 196-206

I. Drach, H. Yevtushenko

Managerial decision-making in the field of intellectual property on the basis of multiple-criteria decision analysis

Pages: 207-217

A.O. Klymchuk, A.N. Mikhailov

The motivation and stimulation of personnel in effective enterprise management and innovation activity improving

Pages: 218-234

V. Smachylo, V. Khalina, Y. Kylnytska

Development of the social entrepreneurship in Ukraine as an innovative form of the business

Pages: 235-246

L. Smoliy, A. Revutska, I. Novak

Influence of innovation factor in economic dynamics in Europe

Pages: 247-258

O.A. Khilukh

Paired comparison analysis in the evaluation of managers competence in corporate governance

Pages: 259-271

О.Y. Bavyko

Syncyronization of development of the information and communications technology market in Ukraine with global trends

Pages: 272-283

V.A. Grosul, S.O. Zubkov, T.P. Ivanova

Methodological tools for assessment of innovative activity level of restaurant business enterprises

Pages: 284-294

O.V. Prokopenko, R. Kornatowski

Features of modern strategic market-oriented activity of enterprises

Pages: 295-303

G.Z. Pulay

Risk and cost of sovereign debt in the member states of the European Union as a factor of their economy development

Pages: 304-316

N.V. Shandova

The preventive analysis of risk factors of the development of industrial enterprises

Pages: 317-326

P. Budinský, M. Bezvoda

Innovative approach to the management of credit risk

Pages: 327-337

M. Butkus, A. Maciulyte-Sniukiene, K. Matuzeviciute, V. Davidaviciene

Society’s attitudes towards impact of immigration: case of EU countries

Pages: 338-352

L.V. Yelisieieva

Crisis as a catalyst for the development of innovative entrepreneurship in Ukraine

Pages: 353-361

O.S. Tverdokhlib

Information ecology as one of priorities in the modern state information policy

Pages: 362-370

A. Kasych, М. Vochozka

Methodical support of the enterprise sustainable development management

Pages: 371-381

Olha Komelina, Svetlana Shcherbinina

Methodology of estimation of energy reserves and energy efficiency of the housing fund of Ukraine

Pages: 382-390

O.V. Hlushchenko

Application of sustainable development accelerator in the foresight of the national well-being of Ukraine

Pages: 391-405

I.Ye. Yarova, N.V. Mishenina, T.I. Pizniak

Space analysis of reproduction of the forest potential: ecological and economic aspect

Pages: 406-418

A. Shevyakova, N. Perova, M. Asanova, S. Polevoy

Marketing aspects of the pseudo-leisure consumption and the quality of life: a case study from Kazakhstan

Pages: 419-438

Marketing and Management of Innovations

Publisher & Founder:

Oleksii Lyulyov

Contacts

About us

Follow us

Company 2023 © Sumy State University