The environmental factors effect on the task vectors of holistic marketing of retail-networks on the food market

Pages: 13-22

Indicative assessment of evolutional correctness of innovation object selection

Pages: 23-31

Media events and their impact on Polish national brand

Pages: 32-41

Increasing the enterprise investment attractiveness in terms of socially oriented marketing

Pages: 42-51

Integrated marketing communications at solar energy equipment market

Pages: 52-65

Categorical apparatus of individual marketing

Pages: 66-74

Marketing communication practices of public organizations to prevent human trafficking

Pages: 75-85

Social media marketing as a tool of enterprise’s product promotion

Pages: 86-98

The system of indicators to measure the effectiveness of interaction between enterprises in marketing channels

Pages: 99-109

The implementation and development features of packaging customer value mechanism formation

Pages: 110-121

Innovation policy of agricultural enterprises: tactical and strategic aspects

Pages: 122-132

Strategy of innovative service industry management on the basis of marketing approach

Pages: 133-142

Technological park establishment as a factor of innovative economy development

Pages: 143-154

Innovative capabilities and possibilities of workers as important constituents of innovative potential of enterprise`s personnel

Pages: 155-163

Analysis of foreign schools of risk management

Pages: 164-172

Developing of enterprise`s anti-crisis program in conditions of innovative development

Pages: 173-180

Innovative activities of enterprises in Ukraine: trends and factors of influence

Pages: 181-189

Absorptive capacity in organizational theories: learning, innovation, managerial cognition

Pages: 190-198

Methodical recommendations on regulation of business process currency control at machine-building enterprise engaged in foreign economic activity

Pages: 199-207

Definition of crisis state of enterprises

Pages: 208-218

PCA method used in estimating of mashine-building enterprise competitiveness

Pages: 219-227

Content of the scope of the companies’ business efficiency controlling

Pages: 228-235

Optimization of the customer capital management system of the enterprise

Pages: 236-249

Structural problems and prospects of innovative development of economies of countries of the South Caucasus

Pages: 250-265

Corporate marketing potential assessment model in the context of operational, tactical and strategic levels

Pages: 266-273

The study of the nature and interpretation of enterprise`s competitiveness concept

Pages: 274-282

Institutional determiners of rural entrepreneurship development

Pages: 283-290

The improvement of approaches to marketing testing of ecological innovative products in the stages of innovative cycle

Pages: 291-303

Goals of marketing management at forestry enterprises and conditions of their efficient implementation in modern economic system

Pages: 304-313

Funding and stimulation mechanisms of the wetlands` ecosystem services conservation

Pages: 314-325

Evaluation of the level of balneological resorts natural resources potential use

Pages: 326-337

Innovative approaches to investment decisions substantiation in the sphere of agricultural land use on the base оf ecological and economic assessment of investment quality

Pages: 338-345