Marketing and Management of Innovations

ISSN (print) – 2218-4511 

ISSN (online) – 2227-6718

Registered in the Media Registrants-Register

Identifier in the register: R30-01179 Decision dated August 31, 2023, No. 759

The language of publication is English. 

Issued 4 times a year (March, June, September, December) since 2010

Business Model: Golden Open Access | APC Policy

Editor-in-Chieff             View Editorial Board

Oleksii Lyulyov

Sumy State University | Ukraine

Volume 11 Issue 2, 2020

published on June 30, 2020

Radovan Bacik, Richard Fedorko, Beata Gavurova, Maria Olearova, Martin Rigelsky

Hotel marketing policy: role of rating in consumer decision making

Pages: 11-25

Olena Zarutska, Tetiana Pavlova, Аlina Sinyuk, Valentyn Khmarskyi, Dariusz Pawliszczy, Marcin Kesy

The innovative approaches to estimating business models of modern banks

Pages: 26-43

Alla Starostina, Ruslana Pikus, Volodymyr Kravchenko

Innovative activities within Ukrainian insurance companies

Pages: 44-55

Jana Marie Safrankova, Martin Sikyr, Renata Skypalova

Innovations in workforce management: challenges in the fourth industrial revolution

Pages: 85-94

Andrej Miklosík, Peter Starchon, Dana Vokounova, Marína Korcokova

The future of TV advertising targeting young Slovak consumers

Pages: 122-138

Jolita Vveinhardt, Wlodzimierz Sroka

Innovations in human resources management: instruments to eliminate mobbing

Pages: 182-195

Svitlana Andros, Liudmyla Akimova, Oksana Butkevich

Innovations in management of banks deposit portfolio: structure of customer deposit

Pages: 206-220

Bader A. Alyoubi, Ibraheem M. Alharbi, Adel A. Alyoubi, Alaa A. Qaffas, Najah K. Almazmomi

Management of e-commerce: impact on Start-Up ecosystem

Pages: 247-255

Greta Keliuotytė-Staniulėnienė, Monika Kukarėnaitė

Financial innovation management: loan price in the crowdfunding and peer-to-peer lending platforms

Pages: 256-274

Nader Mohammad Aljawarneh, Munsif Sokiyna, Abdallah Mishael Obeidat, Khaled Abdel Kader Alomari, Ahmad Tawfig Alradaideh, Ziyad Saleh Alomari

The role of CRM Fog computing on innovation and customer service quality: an empirical study

Pages: 286-297

Iveta Ubreziova, Anna Diacikova, Oksana Sokil, Stefan Apostol

Innovation ecosystems for the Moldovan small and medium-sized enterprises

Pages: 298-312

Zenovii-Mykhaylo Zadorozhnyi, Volodymyr Muravskyi, Nataliya Pochynok, Anna Hrytsyshyn

Innovation management and automated accounting in the chaotic storage logistics

Pages: 313-323

Marek Vochozka , Jakub Horak, Tomas Krulicky

Innovations in management forecast: time development of stock prices with neural networks

Pages: 324-339

Petra Partlova, Jarmila Strakova, Jan Vachal, Frantisek Pollak, Jan Dobrovic

Management of innovation of the economic potential of the rural enterprises

Pages: 340-353