Marketing and Management of Innovations

ISSN (print) – 2218-4511 

ISSN (online) – 2227-6718

Registered in the Media Registrants-Register

Identifier in the register: R30-01179 Decision dated August 31, 2023, No. 759

The language of publication is English. 

Issued 4 times a year (March, June, September, December) since 2010

Business Model: Golden Open Access | APC Policy

Editor-in-Chieff             View Editorial Board

Oleksii Lyulyov

Sumy State University | Ukraine

Volume 12 Issue 4, 2021

published on December 30, 2021

Vida Davidaviciene, Jurgita Raudeliuniene, Akvile Jonyte-Zemlickiene, Manuela Tvaronaviciene

Factors affecting customer buying behavior in online shopping

Pages: 11-19

Nataliia Letunovska, Oksana Yashkina, Liudmyla Saher, Fuaad Abdullah Alkhashrami, Yurii Nikitin

Analysis of the model of consumer behavior in the healthy products segment as a perspective for the inclusive marketing development

Pages: 20-35

Zenovii-Mykhaylo Zadorozhnyi, Volodymyr Muravskyi, Oleg Shevchuk, Mykhailo Bryk

Innovative accounting methodology of ensuring the interaction of economic and cybersecurity of enterprises

Pages: 36-46

Arif Huseynov, Emil Huseynov, Yaryna Samusevych

Innovative development of Oil & Gas industry: role of environmental taxation

Pages: 79-91

Margareta Nadanyiova, Jana Majerova, Lubica Gajanova

Digital marketing as a source of competitive advantage: case study of Slovak Republic

Pages: 92-103

Richard Fedorko, Veronika Skerhakova, Stela Markova, Radovan Bacík, Lubomir Fejercak

Differences in the perceived financial risk factors between digital natives in the e-commerce

Pages: 137-152

Jorune Jazdauskaite, Magdalena Prívarova, Edita Baranskaite, Vytautas Juscius, Nikoletta Kelemen-Henyel

Evaluation of the impact of science and technology on the labour market

Pages: 153-167

Regina Veckalne, Tatjana Tambovceva

Innovations in circular economy for sustainable urban development

Pages: 196-209

Iryna Reshetnikova, Serhii Smerichevskyi, Olha Vovk, Kyryl Astakhov

Assessment of effectiveness of modernization of transport enterprises in the context of analysis of innovation determinant

Pages: 237-252