Marketing and Management of Innovations

ISSN (print) – 2218-4511 

ISSN (online) – 2227-6718

Registered in the Media Registrants-Register

Identifier in the register: R30-01179 Decision dated August 31, 2023, No. 759

The language of publication is English. 

Issued 4 times a year (March, June, September, December) since 2010

Business Model: Golden Open Access | APC Policy

Editor-in-Chieff             View Editorial Board

Oleksii Lyulyov

Sumy State University | Ukraine

Volume 14 Issue 1, 2023

published on March 31, 2023

Varad Nerurkar, Prashant Barge, Vimal Bhatt, Shailesh Rastogi, Bhakti Agarwal

Factors Influencing Consumer Decision to Purchase a Car

Pages: 24-40

Peter Gallo, Bohuslava Mihalcova, Beata Balogova

Work Motivation of Social Workers in the Context of Management Innovations

Pages: 55-63

Ethem Topcuoglu, Onur Oktaysoy, Selen Uygungil Erdogan, Erdogan Kaygin, Engin Karafakioglu

The Mediating Role of Job Security in The Impact of Digital Leadership on Job Satisfaction and Life Satisfaction

Pages: 122-132

Ameet Sao, Amit Kumar, Gautam Bapat, Mohd. Suhail Khan, Sakshee Singh

Analysing Customer Loyalty, Customer Satisfaction and Service Quality at DLF Mall of India

Pages: 146-157

Volodymyr Nesterenko, Oleg Olefirenko

The impact of AI development on the development of marketing communications

Pages: 169-181

Maria Vrablikova, Anna Hrnciarova Turciakova, Miroslava Baranova

Tourism as a Factor of Local and Regional Development

Pages: 199-212

Mbarek Rahmoune, Mohamed Alsagaf, Ahmad Mostafa Abdeltawab, Abdullah Azhari, Mahrane Hofaidhllaoui

Influence of Benevolence and Credibility on Conduct of Integrative Negotiation Behaviours

Pages: 213-223

Shahin Heidari, Mehrnaz Zarei, Alireza Daneshfar, Saeid Dokhanian

Increasing Sales Through Social Media Marketing: The Role of Customer Brand Attachment, Brand Trust, and Brand Equity

Pages: 224-234

Sedat Aydin, Mustafa Cahit Ungan

Contribution to Industrial Buyer Behavior Model: An Empirical Research

Pages: 235-253