Marketing and Management of Innovations

ISSN (print) – 2218-4511 

ISSN (online) – 2227-6718

Registered in the Media Registrants-Register

Identifier in the register: R30-01179 Decision dated August 31, 2023, No. 759

The language of publication is English. 

Issued 4 times a year (March, June, September, December) since 2010

Business Model: Golden Open Access | APC Policy

Editor-in-Chieff             View Editorial Board

Oleksii Lyulyov

Sumy State University | Ukraine

Volume 14 Issue 2, 2023

published on June 30, 2023

Nataliia Letunovska, Nazar Demchyshak, Mariia Minchenko, Petra Kriskova, Mariia Kashcha, Anna Volk

Management of Country’s Social Brand Under Conditions of Uncertainty in the Health Domain

Pages: 10-18

Yusuf Arslan, Aykut Yilmaz, Omer Sezai Aykac, Emrah Ozsoy

Reliability and Validity of the Turkish Version of Short fom Consumer Need for Uniqueness Scale

Pages: 34-43

Lucia Sujanska, Margareta Nadanyiova

Sustainable Marketing and its Impact on the Image of the Company

Pages: 51-57

Hasan Sadik Tatli, Melih Sefa Yavuz, Gokten Ongel

The Mediator Role of Task Performance in the Effect of Digital Literacy on Firm Performance

Pages: 75-86

Serhii Lehenchuk, Emin Zeytinoglu, Iryna Hrabchuk, Iryna Zhalinska, Zhanna Oleksich

Nexus Between Intellectual Capital, Financial Performance and Sustainable Growth: Evidence from the Turkish ICT Industry

Pages: 152-162

Tetiana Zatonatska, Yana Fareniuk, Viktor Shpyrko

Churn Rate Modeling for Telecommunication Operators Using Data Science Methods

Pages: 163-173

Farhad Rahmanov, Rashad Salahov, Albina Hashimova

Management of Digitisation Processes in the Field of Social Services

Pages: 174-184

Ladislav Fabo, Sona Chovanova Supekova, Lukas Durda, Krzysztof Gajdka

Success Factors for Product Development and New Product Launch Projects

Pages: 196-207

Anastasiia Samoilikova, Valeriia Herasymenko, Anzhela Kuznyetsova, Milos Tumpach, Martina Ballova, Larisa Savga

Effect of Education on Ease of Doing Business in Conditions of Innovation Development: Factor Analysis and Multiple Regression

Pages: 208-217

Naira Hakobyan, Anna Khachatryan, Yuliia Chortok

Management Anomie and Personal Resources of Management Efficiency in Transforming Societies

Pages: 218-226

Zuzana Juhaszova, Anton Boyko, Victoria Bozhenko, Serhii Mynenko, Anna Buriak, Nataliia Vynnychenko

An Innovative Approach to Evaluate the Effectiveness of Combating Money Laundering

Pages: 227-235