Marketing and Management of Innovations

ISSN (print) – 2218-4511 

ISSN (online) – 2227-6718

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Identifier in the register: R30-01179 Decision dated August 31, 2023, No. 759

The language of publication is English. 

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Editor-in-Chieff             View Editorial Board

Oleksii Lyulyov

Sumy State University | Ukraine

Leadership and Motivation as the Part of Corporate Culture in Selected Company

Iveta Ubreziova, Maria Vrablikova 1*  , Anna Diacikova

  1. Catholic University in Ruzomberok, Slovakia

    * Corresponding author

Received: 10 May 2023

Revised: 21 August 2023

Accepted: 06 September 2023


The aim of this paper is to evaluate the management and motivation of people and employees as part of the corporate culture in aselected company in a retail chain. The selected company has been operating in Slovakia since 2000, when it opened its first branch. Today, this chain of stores operates almost all over Slovakia and is still expanding. Primary and secondary data, methods of analysis, synthesis, deduction, comparison and statistical methods (Chi square test) are used to prepare the paper. The first part contains theoretical starting points and knowledge of the investigated issue from Slovak and foreign sources. The methodology contains a precise definition of the main goal, subgoals of the work, material and work procedure. The following is an analysis of the actual state of the selected entity. We use the questionnaire method to obtain information to evaluate leadership and motivation. The questionnaire is composed of 14 questions, 5 of which are identification questions, and the others are focused on the preferred style of leadership and satisfaction, on building a corporate culture, on current benefits and satisfaction with them, on potential benefits and on demotivation factories. The survey was completed by 57 respondents who were employees of one of the branches. Three hypotheses are formulated as part of this survey. Among the main analysis results, we can include satisfaction with the leadership style and the perception of corporate culture in the sense of “Everything for people” (for customers and employees) but also negative things such as insufficient current benefits and demotivation in the form of employee overload, bad working relations or insufficient environmental responsibility. All 3 hypotheses were rejected. Satisfaction with the leadership style does not depend on years of service, satisfaction with benefits received does not affect the age of the employees, and building a corporate culture does not depend on the leadership style of people. Subsequently, proposals and recommendations for practice are formulated based on the analysis. Among the most important proposals are support for the health of employees in the form of vitamin packages and wellness, sick days, financial rewards and team building. The conclusion of the paper also includes the limitations of the research and its possible extensions.

Keyword: leadership; motivation; corporate culture.

How to Cite: Ubreziova, I., Vrablikova, M., & Diacikova, A. (2023). Leadership and Motivation as the Part of Corporate Culture in Selected Company. Marketing and Management of Innovations, 14(3), 97–108.

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