Marketing and Management of Innovations

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ISSN (online) – 2227-6718

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Editor-in-Chieff             View Editorial Board

Oleksii Lyulyov

Sumy State University | Ukraine

Anti-crisis Management Mechanism in the Digital Age

Nataliia Gavkalova1,*  , Liudmyla Akimova2, , Oleksandr Akimov3,
  1. Simon Kuznets Kharkiv National University of Economics, Kharkiv, Ukraine
  2. National University of Water and Environmental Engineering, Rivne, Ukraine
  3. Shupyk National Healthcare University of Ukraine, Kyiv, Ukraine

     * Corresponding author

Received: 1 February 2023

Revised: 20 September 2023

Accepted: 25 November 2023


This paper conducts a comprehensive theoretical exploration of the anti-crisis management mechanism within the context of local governance, with a specific focus on the integration of digital solutions. Theoretical underpinnings of “crisis” and “anti-crisis management” are expounded upon and synthesized, defining “crisis” as a transformative process that marks a pivotal juncture in system development, entailing irreversible changes. “Anti-crisis management” is considered a multifaceted concept encompassing systemic, process-oriented, and mechanistic dimensions. The examination of local-level crisis phenomena underscores the imperative for effective anti-crisis management aimed at stabilizing regional conditions and devising strategies to mitigate crisis risks. In this context, local-level anti-crisis management is characterized as “a comprehensive system of measures for diagnosing, preventing, neutralizing, and surmounting regional crises”. To inform strategic decision-making for anti-crisis management, an in-depth analysis of local budget revenues and expenditures is conducted, serving as the foundation for judicious tool selection in crisis mitigation. Emphasizing a critical assessment of core concepts and the intricacies of anti-crisis management mechanisms, the paper delineates key objectives for its implementation at the regional level. With regional development as the focal point of anti-crisis management, this paper explores the applicability of digital tools for crisis regulation. However, these findings underscore the paramount importance of tailoring these mechanisms to the unique characteristics and latent potential of each region. The paper concludes with a comprehensive assessment of the efficacy of city budget fund utilization and proposes an approach to optimize the allocation and structure of local budget expenditures by incorporating digital elements to enhance decision-making and crisis response.

Keywords: anti-crisis management; crisis; administrative activity; regional development; territorial community; budget.

How to Cite: Gavkalova, N., Akimova, L., & Akimov, O. (2023). Anti-crisis Management Mechanism in the Digital Age. Marketing and Management of Innovations, 14(4), 188–199.

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