Marketing and Management of Innovations

ISSN (print) – 2218-4511 

ISSN (online) – 2227-6718

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Identifier in the register: R30-01179 Decision dated August 31, 2023, No. 759

The language of publication is English. 

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Oleksii Lyulyov

Sumy State University | Ukraine

The Role of E-commerce as an Innovative Solutions in the Development of the Saudi Economy

Hosameldin H. Ismail 1,2 *  , Rania S. Azab 1

  1. Northern Border University, Saudi Arabia
  2. Workers University, Egypt

     * Corresponding author

Received: 3 September 2023

Revised: 8 December 2023

Accepted: 15 December 2023


This research aims to study the role of e-commerce as an innovative solution for developing the Saudi economy by describing and analysing the extent to which electronic commerce contributes to the development of Saudi economic indicators and learning about the role of the Saudi government in supporting and developing the e-commerce sector. This development is due to the various types of support provided by the Saudi government to the e-commerce sector, which includes providing a good electronic structure, ensuring consumer rights, e-commerce platforms, enhancing consumer confidence in relying on e-commerce, and stimulating innovation through the Ministry of Commerce, the E-Commerce Council, the Maarouf platform and e-commerce law. Additionally, they learn about the challenges and obstacles facing them, as some individuals lack confidence in e-commerce transactions; fraud;spam; and misleading information about goods and services. Additionally, they are unfamiliar with some consumers using modern technology, such as e-commerce. Saudi Arabia is at the forefront of Middle Eastern countries in terms of the number of Internet users, the expansion of shipping and delivery options, and payment methods, in addition to identifying the types and advantages of these services. Statistical analysis tools such as simple linear regression will also be used. correlation coefficient. The coefficient of determination is used to measure the impact of e-commerce revenues on GDP and the impact of e-commerce revenues on total exports. The effect of e-commerce revenues on total imports. The impact of e-commerce revenues on the clothing and footwear sector. The impact of e-commerce revenues on the electronics sector. The impact of e-commerce revenues on the food and drug sector. The impact of e-commerce revenues on the furniture and home appliances sector. However, the results of the research showed that there is no correlation between e-commerce and GDP in the KSA. Despite the development witnessed in the field of electronic commerce, many Saudi companies have not kept pace with this development. Therefore, Saudi companies must work on finding innovative solutions to improve their business performance and improve the quality of their services and products.

Keywords: economic sectors; exports; GDP; imports; innovation; Saudi Arabia.

How to Cite: Ismail, H. H., & Azab, R. S. (2023). The Role of E-commerce as an Innovative Solutions in the Development of the Saudi Economy.Marketing and Management of Innovations, 14(4), 255–268.

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