Розширена анотація українською мовою

Статтю присвячено дослідженню механізму формування споживчої цінності упаковки як основної продукції флексографічних підприємств. Автором визначено особливості впровадження та розвитку запропонованого механізму за складовими споживчої цінності упаковки з урахуванням ключових тенденцій розвитку ринку.  

Ключові слова: споживча цінність, механізм формування споживчої цінності, матеріальна цінність, сервісна цінність, емоційна цінність, соціальна цінність, сумарна цінність, спільна цінність.

Класифікація JEL: M00, M11, M31.

Цитувати як: Melnychuk, V. (2013). The implementation and development features of packaging customer value mechanism formation. Marketing and Management of Innovations, 4, 110-121. https://doi.org/10.21272/mmi.2013.4-10

Ця стаття публікуються за ліцензією Creative Commons Attribution International License

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