Marketing and Management of Innovations

ISSN (print) – 2218-4511 

ISSN (online) – 2227-6718

Реєстр суб’єктів у сфері медіа, Ідентифікатор у реєстрі:

R30-01179, Рішення від 31 серпня 2023 року, № 759

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Олексій Люльов

Сумський державний університет | Україна

Гостинність 2.0: роль електронного управління людськими ресурсами (E-HRM) в інноваціях та досягненні цілей сталого розвитку

Мусррат Парвін 1,*,  , Афнан Абдулазіз Назель Альраддаді 1,
  1. факультет економіки та адміністрування, кафедра управління людськими ресурсами, Університет Короля Абдулазіза, Саудівська Аравія

     * Corresponding author

DOI: https://doi.org/10.21272/mmi.2024.1-08

Pages: 90–111

Received: 17 November 2023

Revised: 20 February 2024

Accepted: 26 February 2024

Abstract

Метою статті є вивчення впливу технологій електронного управління людськими ресурсами (E-HRM) на сталий розвиток організації, її продуктивність та інноваційність в контексті змін теорії гостинності в Саудівській Аравії. Використовуючи інструментарій кількісної методології, це дослідження оцінює взаємозв’язки між е-HRM і залежними змінними, а саме: організаційною інновацією, продуктивністю організації та сталим розвитком організації. Авторами визначено, що план розвитку Саудівської Аравії «Візія 2030» передбачає диверсифікацію економіки, зменшення залежності від нафти та сприяння сталому розвитку – цілі, які тісно пов’язані з викликами та можливостями у сфері гостинності. У статті використано програмне забезпечення SPSS 25 і SmartPLS 3.3.5 для структурного моделювання. Вихідну базу дослідження сформовано з результатів опитування 438 працівників індустрії гостинності Саудівської Аравії. Для перевірки сформованих гіпотез дослідження використано кореляційний аналіз та структурне моделювання. Індустрія гостинності Саудівської Аравії стратегічно вибрана за її ключову роль у створенні робочих місць, економічному процвітанні та формуванні іміджу країни. Емпіричні результати дослідження підтвердили позитивний і статистично значущий вплив технологій e-HRM на організаційну інноваційність, її продуктивність та сталий розвиток. Результати оцінювання моделі (SRMR 0.074 та показником NFI 0.911) підкреслюють її надійність і валідність. Це дослідження не тільки емпірично підтверджує, але й теоретично обґрунтовує ключову роль технологій e-HRM у формуванні організаційних результатів. Враховуючи взаємовпливи між концептами продуктивність організації та її інноваційність, це дослідження робить значний внесок у розуміння того, як технології e-HRM можуть бути каталізатором сталого розвитку організації в контексті індустрії гостинності Саудівської Аравії. Отримані результати надають практичні інсайти для політиків, професіоналів індустрії гостинності та зацікавлених сторін, узгоджуючись з загальними цілями план розвитку Саудівської Аравії «Візія 2030» щодо сприяння сталому розвитку країни.

Keywords: технології електронного управління людськими ресурсами (E-HRM); управління людськими ресурсами; показники продуктивності; сталий розвиток.

How to Cite: Parveen, M., & Alraddadi, A. A. N. (2024). Hospitality 2.0: Decoding the Role of E-HRM in Innovation and Sustainability. Marketing and Management of Innovations, 15(1), 90–111. https://doi.org/10.21272/mmi.2024.1-08

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