Розширена анотація українською мовою

Роль бізнесу в забезпеченні сталого розвитку набуває дедалі більшого значення разом зі зростанням швидкості технологічного прогресу, а також економічними наслідками зміни клімату, пандемій, катастроф і воєн. Спроможність підприємств адаптуватися до умов навколишнього середовища, ефективно використовувати свої ресурси та перетворювати їх на виробничі результати вважається критично важливим фактором у досягненні стійкої конкурентної переваги. Тому метою даного дослідження було визначити вплив маркетингових, процесних, організаційних та продуктових інноваційних можливостей підприємств на корпоративну стійкість. Вибірку дослідження сформовано на основі опитування керівників 452 малих та середніх підприємств в країнах з перехідною економікою (Туреччині) з використанням методу невипадкової квотної вибірки. Під час збору даних було проведено опитування виробничих фірм, що працюють у провінціях Коджаелі, Сакарья, Дюзче, Ялова та Болу в регіоні TR42 у Східному Мармуровому регіоні, який є важливим промисловим регіоном Туреччини. У статті використано програмний продукт SPSS для визначення описової статистики, а також AMOS – для отримання вивідних економіко-математичних результатів. У цьому контексті для перевірки причинно-наслідкових зв’язків організаційної стійкості зі змінними, що становлять інноваційну спроможність, було використано коваріаційне моделювання структурних рівнянь (SEM). Отримані результати свідчать про те, що маркетингова, процесна, корпоративна та продуктова інноваційна спроможність має вплив на підвищення організаційної стійкості. Крім того, результати вказують на те, що маркетингова інноваційна спроможність має більший вплив на організаційну стійкість, ніж інші складові інноваційної спроможності. Це дослідження пропонує важливі інтерпретації та висновки для підприємств, які працюють в економіці, що розвивається, на рівні малих та середніх підприємств, щоб покращити свої цілі сталого розвитку з точки зору ефективності використання ресурсів, спроможності та адаптації до навколишнього природнього середовища.

Ключові слова: сталість, організаційна стійкість, інноваційна спроможність, економіка, розвиток.

Класифікація JEL: M11, M31, O31, Q56.

Цитувати як: Esen, S., Saygili, M., & Ates, C. (2023). Effects of Innovation Capabilities on Organisational Sustainability: Evidence from an Emerging Economy. Marketing and Management of Innovations, 14(2), 58-74. https://doi.org/10.21272/mmi.2023.2-07

Ця стаття публікуються за ліцензією Creative Commons Attribution International License

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