Розширена анотація українською мовою

У статті досліджено існуючі підходи до трактування сутності поняття «соціальний медіа маркетинг». Досліджено основні тенденції використання соціального медіа маркетингу як складової маркетингової стратегії підприємства. Визначено роль та функції фахівця з маркетингу в процесі використання соціальних медіа. Стаття може бути корисною для маркетологів, які шукають нові способи розвитку компанії.  

Ключові слова: соціальні медіа, Інтернет-простір, веб-сайт, контент, трафік, соціальні мережі, Інтернет-маркетинг, соціальний медіа маркетинг.

Класифікація JEL: M00, M21, M30.

Цитувати як: Gryshсhenko O. & Niesheva, A. (2013). Social media marketing as a tool of enterprise’s product promotion. Marketing and Management of Innovations, 4, 86-98. https://doi.org/10.21272/mmi.2013.4-08

Ця стаття публікуються за ліцензією Creative Commons Attribution International License

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